SM Trademark
Trademark Overview
On Tuesday, June 9, 2026, a trademark application was filed for SM with the United States Patent and Trademark Office. The USPTO has given the SM trademark a serial number of 99874227. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Tuesday, June 9, 2026. This trademark is owned by The Trustees of the California State University. The SM trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Jewelry Products, Paper & Printed Material Products, Leather Products, Houseware & Glass Products, Fabrics & Textile Products, Clothing & Apparel Products, Toys & Sporting Goods Products, and Education & Entertainment Services categories with the following description:
Polo shirts; Outerwear, namely, quarter-zip pullovers; Hooded sweatshirts; Sweatpants; Long sleeve pullovers; Sports jerseys; Visors being headwear; Caps being headwear; T-shirts; Clothing jackets; Shirts; Pants; Hats; Tank tops; Stoles; Beanies; Tops as clothing for adults; Athletic shorts; Athletic uniforms
Refrigerator magnets; Stands adapted for mobile phones; Baseball batting helmets
Stickers; Decals
Softballs; Golf balls; Golf ball markers; Golf club head covers; Golf bags; Christmas tree ornaments
Arranging and conducting athletic competitions; Organizing and conducting college athletic events; Providing collegiate athletic and sporting events; Sport camps
Ornamental lapel pins; Lapel pins; Jewelry; Lanyards primarily for holding keys and also name badges, and magnetic identity cards; Plastic key chains
Beverageware; Drinkware; Mugs; Insulated mugs; Insulated flasks; Travel mugs; Vacuum mugs; Water bottles sold empty; Plaques of glass, crystal for use as awards
Backpacks; Travel baggage; Duffle bags
Felt pennants
General Information
| Serial Number | 99874227 |
| Word Mark | SM |
| Filing Date | Tuesday, June 9, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Tuesday, June 9, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Polo shirts; Outerwear, namely, quarter-zip pullovers; Hooded sweatshirts; Sweatpants; Long sleeve pullovers; Sports jerseys; Visors being headwear; Caps being headwear; T-shirts; Clothing jackets; Shirts; Pants; Hats; Tank tops; Stoles; Beanies; Tops as clothing for adults; Athletic shorts; Athletic uniforms |
| Goods and Services | Refrigerator magnets; Stands adapted for mobile phones; Baseball batting helmets |
| Goods and Services | Stickers; Decals |
| Goods and Services | Softballs; Golf balls; Golf ball markers; Golf club head covers; Golf bags; Christmas tree ornaments |
| Goods and Services | Arranging and conducting athletic competitions; Organizing and conducting college athletic events; Providing collegiate athletic and sporting events; Sport camps |
| Goods and Services | Ornamental lapel pins; Lapel pins; Jewelry; Lanyards primarily for holding keys and also name badges, and magnetic identity cards; Plastic key chains |
| Goods and Services | Beverageware; Drinkware; Mugs; Insulated mugs; Insulated flasks; Travel mugs; Vacuum mugs; Water bottles sold empty; Plaques of glass, crystal for use as awards |
| Goods and Services | Backpacks; Travel baggage; Duffle bags |
| Description of Mark | The mark consists of the stylized letters "S" and "M" which are elongated into a point at the top and bottom of the "S" and the upper right, bottom left, and bottom right of the "M", and depicted inside a double-bordered outline. |
| Goods and Services | Felt pennants |
Classification Information
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, June 9, 2026 |
| Primary Code | 009 |
| First Use Anywhere Date | Friday, December 2, 2016 |
| First Use In Commerce Date | Friday, December 2, 2016 |
| International Class | 014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments. |
| US Class Codes | 002, 027, 028, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, June 9, 2026 |
| Primary Code | 014 |
| First Use Anywhere Date | Saturday, November 10, 2018 |
| First Use In Commerce Date | Saturday, November 10, 2018 |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, June 9, 2026 |
| Primary Code | 016 |
| First Use Anywhere Date | Thursday, August 31, 2017 |
| First Use In Commerce Date | Thursday, August 31, 2017 |
| International Class | 018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery. |
| US Class Codes | 001, 002, 003, 022, 041 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, June 9, 2026 |
| Primary Code | 018 |
| First Use Anywhere Date | Tuesday, January 17, 2017 |
| First Use In Commerce Date | Tuesday, January 17, 2017 |
| International Class | 021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes. |
| US Class Codes | 002, 013, 023, 029, 030, 033, 040, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, June 9, 2026 |
| Primary Code | 021 |
| First Use Anywhere Date | Monday, May 8, 2023 |
| First Use In Commerce Date | Monday, May 8, 2023 |
| International Class | 024 - Textiles and textile goods, not included in other classes; beds and table covers. |
| US Class Codes | 042, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, June 9, 2026 |
| Primary Code | 024 |
| First Use Anywhere Date | Saturday, August 31, 2024 |
| First Use In Commerce Date | Saturday, August 31, 2024 |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, June 9, 2026 |
| Primary Code | 025 |
| First Use Anywhere Date | Saturday, December 3, 2016 |
| First Use In Commerce Date | Saturday, December 3, 2016 |
| International Class | 028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. |
| US Class Codes | 022, 023, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, June 9, 2026 |
| Primary Code | 028 |
| First Use Anywhere Date | Tuesday, October 8, 2024 |
| First Use In Commerce Date | Tuesday, October 8, 2024 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, June 9, 2026 |
| Primary Code | 041 |
| First Use Anywhere Date | Monday, December 4, 2017 |
| First Use In Commerce Date | Monday, December 4, 2017 |
Trademark Owner History
| Party Name | The Trustees of the California State University |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 14 - State Agency |
| Address | San Marcos, CA 92096-0001
US |
Trademark Events
| Event Date | Event Description |
| Tuesday, June 9, 2026 | NEW APPLICATION ENTERED |
| Tuesday, June 9, 2026 | APPLICATION FILING RECEIPT MAILED |
