SM Trademark

Trademark Overview


On Monday, September 8, 2025, a trademark application was filed for SM with the United States Patent and Trademark Office. The USPTO has given the SM trademark a serial number of 99380539. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, February 24, 2026. This trademark is owned by Sunset Makeup, Inc.. The SM trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Cosmetic preparations in the form of cosplay make-up; Cosmetic preparations in the form of special effects make-up
sm

General Information


Serial Number99380539
Word MarkSM
Filing DateMonday, September 8, 2025
Status686 - PUBLISHED FOR OPPOSITION
Status DateTuesday, February 24, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing5 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, February 24, 2026

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Pseudo MarkSUNSET MAKEUP
Description of MarkThe mark consists of the stylized letters "S" and "M" intertwined. The letter "S" appears in a large, elegant serif font with a sweeping, curved tail extending to the lower left. The letter "M" intersects the "S" and is also rendered in a serif font, with tall, thin vertical strokes and a connecting diagonal line.
Goods and ServicesCosmetic preparations in the form of cosplay make-up; Cosmetic preparations in the form of special effects make-up

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateMonday, September 8, 2025
Primary Code003
First Use Anywhere DateWednesday, August 23, 2023
First Use In Commerce DateWednesday, August 23, 2023

Trademark Owner History


Party NameSunset Makeup, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressLaguna Niguel, CA 92677
US

Party NameSunset Makeup, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressLaguna Niguel, CA 92677
US

Trademark Events


Event DateEvent Description
Monday, September 8, 2025NEW APPLICATION ENTERED
Monday, September 8, 2025APPLICATION FILING RECEIPT MAILED
Thursday, January 29, 2026NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, January 30, 2026ASSIGNED TO EXAMINER
Friday, January 30, 2026APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, February 18, 2026NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, February 24, 2026PUBLISHED FOR OPPOSITION
Tuesday, February 24, 2026OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED