SINCE 1901 MAGIC FORMULATED FOR BLACK MEN Trademark

Trademark Overview


On Wednesday, April 5, 2023, a trademark application was filed for SINCE 1901 MAGIC FORMULATED FOR BLACK MEN with the United States Patent and Trademark Office. The USPTO has given the SINCE 1901 MAGIC FORMULATED FOR BLACK MEN trademark a serial number of 97874511. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, February 6, 2024. This trademark is owned by L'Oreal USA Creative, Inc.. The SINCE 1901 MAGIC FORMULATED FOR BLACK MEN trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Non-medicated grooming preparations, namely, aftershave and shaving preparations; non-medicated skin care preparations; beard cleansers; beard dyes
since 1901 magic formulated for black men

General Information


Serial Number97874511
Word MarkSINCE 1901 MAGIC FORMULATED FOR BLACK MEN
Filing DateWednesday, April 5, 2023
Status686 - PUBLISHED FOR OPPOSITION
Status DateTuesday, February 6, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, February 6, 2024

Trademark Statements


Description of MarkThe mark consists of a circle in which are the words "SINCE 1901" with a dash before and after, under which is the word "MAGIC" in stylized lettering, under which are the words "FORMULATED FOR BLACK MEN".
Pseudo MarkSINCE ONE NINE ZERO ONE MAGIC FORMULATED FOR BLACK MEN; SINCE NINETEEN HUNDRED ONE MAGIC FORMULATED FOR BLACK MEN; SINCE ONE THOUSAND NINE HUNDRED ONE MAGIC FORMULATED FOR BLACK MEN
Goods and ServicesNon-medicated grooming preparations, namely, aftershave and shaving preparations; non-medicated skin care preparations; beard cleansers; beard dyes
Indication of Colors claimedColor is not claimed as a feature of the mark.
Disclaimer with Predetermined Text"SINCE 1901" AND "FORMULATED FOR BLACK MEN"

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateSunday, April 30, 2023
Primary Code003
First Use Anywhere DateSunday, November 30, 2014
First Use In Commerce DateSunday, November 30, 2014

Trademark Owner History


Party NameL'OREAL USA S/D, INC.
Party Type21 - New Owner After Publication
Legal Entity Type03 - Corporation
AddressNEW YORK, NY 10001

Party NameL'Oreal USA Creative, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10001

Party NameL'Oreal USA Creative, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10001

Trademark Events


Event DateEvent Description
Tuesday, April 2, 2024ASSIGNMENT OF OWNERSHIP UPDATED MANUALLY
Tuesday, February 6, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, February 6, 2024PUBLISHED FOR OPPOSITION
Wednesday, January 31, 2024ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, January 17, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Sunday, December 31, 2023APPROVED FOR PUB - PRINCIPAL REGISTER
Sunday, December 31, 2023ASSIGNED TO EXAMINER
Tuesday, May 2, 2023NOTICE OF DESIGN SEARCH CODE E-MAILED
Sunday, April 30, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, April 8, 2023NEW APPLICATION ENTERED