| Serial Number | 85367744 |
| Word Mark | SIMPLY BETTER BY HB |
| Filing Date | Monday, July 11, 2011 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Friday, June 7, 2024 |
| Registration Number | 4460779 |
| Registration Date | Tuesday, January 7, 2014 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 6, 2012 |
| Goods and Services | Seasoned coating and dry blended mixtures for foods, but not including seasoned coating and dry blended mixtures for sales directly to retail consumers |
| Description of Mark | The mark consists of "simply better" in Aviano Sans all in lowercase (the font uses uppercase design, so font appears to be in uppercase letters) in red PMS 1805. Between the "Simply Better" an illustrated chef is done in a paintbrush design in gray PMS 425. Underneath the "Simply Better" and the chef, there is a paintbrush styled curvy underline using light gray PMS 5. Below the underline is 'by' in lowercase using Aviano Sans font in gray PMS 425 and the "HB" box which consists of the letters "HB" in white custom made letters derived from Mahalia font with a parallelogramical gradient shape behind it using red PMS 1805 to black. The logo is set on a white background. |
| Indication of Colors claimed | The color(s) red, gray, white, and black is/are claimed as a feature of the mark. |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, July 14, 2011 |
| Primary Code | 030 |
| First Use Anywhere Date | Wednesday, April 1, 2009 |
| First Use In Commerce Date | Wednesday, April 1, 2009 |
| Party Name | Hydroblend, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Nampa, ID 83687-3079 |
| Party Name | Hydroblend, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Nampa, ID 836873079 |
| Party Name | Hydroblend, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Nampa, ID 836873079 |
| Event Date | Event Description |
| Monday, October 31, 2011 | ASSIGNED TO EXAMINER |
| Thursday, July 14, 2011 | NEW APPLICATION ENTERED |
| Thursday, July 14, 2011 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, July 15, 2011 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Thursday, November 3, 2011 | NON-FINAL ACTION WRITTEN |
| Thursday, November 3, 2011 | NON-FINAL ACTION E-MAILED |
| Thursday, November 3, 2011 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, January 9, 2012 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, January 9, 2012 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, January 9, 2012 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, January 11, 2012 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, January 11, 2012 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, January 11, 2012 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, January 11, 2012 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, January 11, 2012 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, January 30, 2012 | ASSIGNED TO LIE |
| Monday, January 30, 2012 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, February 15, 2012 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 6, 2012 | PUBLISHED FOR OPPOSITION |
| Wednesday, November 27, 2013 | OPPOSITION TERMINATED NO. 999999 |
| Tuesday, March 6, 2012 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Monday, April 2, 2012 | EXTENSION OF TIME TO OPPOSE RECEIVED |
| Thursday, July 5, 2012 | OPPOSITION INSTITUTED NO. 999999 |
| Wednesday, November 27, 2013 | OPPOSITION DISMISSED NO. 999999 |
| Wednesday, November 27, 2013 | TTAB RELEASE CASE TO TRADEMARKS |
| Wednesday, November 27, 2013 | PAPER RECEIVED |
| Tuesday, January 7, 2014 | REGISTERED-PRINCIPAL REGISTER |
| Monday, January 7, 2019 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, December 5, 2019 | TEAS SECTION 8 RECEIVED |
| Monday, January 13, 2020 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, January 13, 2020 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |
| Monday, March 4, 2024 | TEAS SECTION 8 & 9 RECEIVED |
| Friday, June 7, 2024 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, June 7, 2024 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Friday, June 7, 2024 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Friday, June 7, 2024 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Saturday, January 7, 2023 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Monday, January 13, 2020 | NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED |