SIMPLE. HONEST. DELICIOUS. Trademark

Trademark Overview

On Wednesday, September 21, 2016, a trademark application was filed for SIMPLE. HONEST. DELICIOUS. with the United States Patent and Trademark Office. The USPTO has given the SIMPLE. HONEST. DELICIOUS. trademark a serial number of 87178731. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Wednesday, March 26, 2025. This trademark is owned by Walgreen Co.. The SIMPLE. HONEST. DELICIOUS. trademark is filed in the Meat & Processed Food Products and Staple Food Products categories with the following description:

Dry noodles sold with a flavoring as a unit; pizza; [ ice cream; ] bakery products, namely, candy, cookies, [ cheesecake, baking soda ] ; crackers; chocolate covered peanuts; coffee; sandwiches; honey; rice; popcorn; yogurt covered pretzels; pretzels; snack mix consisting primarily of crackers, pretzels and/or popped popcorn; granulated sugar, brown sugar [ and powdered sugar ] ; salt; pepper; spices; seasonings; vinegar; oatmeal; pancake syrup; [ ice cream sandwiches; ice cream bars; frozen confections; ] cereal bars; bread; sesame sticks; corn-based snack foods; granola snacks; granola-based snack bars; cones for ice cream; [ tomato sauce; ] macaroni and cheese; candy mints; bakery desserts, namely, cookies [ , cheesecakes, strawberry shortcake; crème brulee ] ; granola; [ salsa; Pico de Gallo sauce; mayonnaise; ] yogurt or chocolate covered pretzels; [ yogurt or ] chocolate covered raisins

Potato-based snack foods; processed fruit-based food bars, namely, fig bars; butter; cheese; processed potatoes; dried fruit; processed nuts; candied nuts; jerky; snack mix consisting of dehydrated fruit and processed nuts; [ peanut butter; jellies, jams, fruit preserves and marmalades; bouillon; soup; ] eggs; edible oils; cooking oil; vegetable-based snack foods; fruit-based snack foods; trail mix consisting primarily of processed nuts, seeds and dried fruit; processed sunflower seeds; [ canned fruits and vegetables; ] processed fruits [ and vegetables; yogurts; ] dips; [ potato salad; ] frozen meals consisting primarily of meat, fish, poultry or vegetables; [ olive oil; ] non-dairy creamer; [ freeze-dried fruit; peanut butter; ] vegetable based snack foods; soy based snack foods; [ tomato paste ]
simple. honest. delicious.

General Information

Serial Number87178731
Word MarkSIMPLE. HONEST. DELICIOUS.
Filing DateWednesday, September 21, 2016
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateWednesday, March 26, 2025
Registration Number5476302
Registration DateTuesday, May 22, 2018
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, March 14, 2017

Trademark Statements

Goods and ServicesDry noodles sold with a flavoring as a unit; pizza; [ ice cream; ] bakery products, namely, candy, cookies, [ cheesecake, baking soda ] ; crackers; chocolate covered peanuts; coffee; sandwiches; honey; rice; popcorn; yogurt covered pretzels; pretzels; snack mix consisting primarily of crackers, pretzels and/or popped popcorn; granulated sugar, brown sugar [ and powdered sugar ] ; salt; pepper; spices; seasonings; vinegar; oatmeal; pancake syrup; [ ice cream sandwiches; ice cream bars; frozen confections; ] cereal bars; bread; sesame sticks; corn-based snack foods; granola snacks; granola-based snack bars; cones for ice cream; [ tomato sauce; ] macaroni and cheese; candy mints; bakery desserts, namely, cookies [ , cheesecakes, strawberry shortcake; crème brulee ] ; granola; [ salsa; Pico de Gallo sauce; mayonnaise; ] yogurt or chocolate covered pretzels; [ yogurt or ] chocolate covered raisins
Goods and ServicesPotato-based snack foods; processed fruit-based food bars, namely, fig bars; butter; cheese; processed potatoes; dried fruit; processed nuts; candied nuts; jerky; snack mix consisting of dehydrated fruit and processed nuts; [ peanut butter; jellies, jams, fruit preserves and marmalades; bouillon; soup; ] eggs; edible oils; cooking oil; vegetable-based snack foods; fruit-based snack foods; trail mix consisting primarily of processed nuts, seeds and dried fruit; processed sunflower seeds; [ canned fruits and vegetables; ] processed fruits [ and vegetables; yogurts; ] dips; [ potato salad; ] frozen meals consisting primarily of meat, fish, poultry or vegetables; [ olive oil; ] non-dairy creamer; [ freeze-dried fruit; peanut butter; ] vegetable based snack foods; soy based snack foods; [ tomato paste ]

Classification Information

International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateMonday, September 26, 2016
Primary Code029
First Use Anywhere DateSaturday, April 8, 2017
First Use In Commerce DateSaturday, April 8, 2017
International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateMonday, September 26, 2016
Primary Code030
First Use Anywhere DateSaturday, April 8, 2017
First Use In Commerce DateSaturday, April 8, 2017

Trademark Owner History

Party NameWalgreen Co.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressDeerfield, IL 60015
Party NameWalgreen Co.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressDeerfield, IL 60015
Party NameWalgreen Co.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressDeerfield, IL 60015

Trademark Events

Event DateEvent Description
Saturday, September 24, 2016NEW APPLICATION ENTERED
Monday, September 26, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, November 1, 2016ASSIGNED TO EXAMINER
Tuesday, November 8, 2016NON-FINAL ACTION WRITTEN
Tuesday, November 8, 2016NON-FINAL ACTION E-MAILED
Tuesday, November 8, 2016NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, November 10, 2016EXAMINERS AMENDMENT -WRITTEN
Thursday, November 10, 2016EXAMINERS AMENDMENT E-MAILED
Thursday, November 10, 2016NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, November 10, 2016EXAMINER'S AMENDMENT ENTERED
Tuesday, November 15, 2016EXAMINERS AMENDMENT -WRITTEN
Tuesday, November 15, 2016EXAMINERS AMENDMENT E-MAILED
Tuesday, November 15, 2016NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Tuesday, November 15, 2016EXAMINER'S AMENDMENT ENTERED
Friday, November 18, 2016EXAMINERS AMENDMENT -WRITTEN
Friday, November 18, 2016EXAMINERS AMENDMENT E-MAILED
Friday, November 18, 2016NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, November 18, 2016EXAMINER'S AMENDMENT ENTERED
Monday, November 21, 2016APPROVED FOR PUB - PRINCIPAL REGISTER
Sunday, December 4, 2016ASSIGNED TO LIE
Monday, December 12, 2016LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, December 27, 2016WITHDRAWN FROM PUB - OG REVIEW QUERY
Tuesday, January 31, 2017WITHDRAWN FROM PUB - OG REVIEW QUERY
Wednesday, February 22, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, March 14, 2017PUBLISHED FOR OPPOSITION
Tuesday, March 14, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, April 11, 2017EXTENSION OF TIME TO OPPOSE RECEIVED
Tuesday, April 11, 2017TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, April 11, 2017ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, September 7, 2017TEAS POST PUBLICATION AMENDMENT RECEIVED
Thursday, September 7, 2017TEAS POST PUBLICATION AMENDMENT RECEIVED
Thursday, September 21, 2017EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED
Monday, October 2, 2017ASSIGNED TO PETITION STAFF
Monday, October 2, 2017POST PUBLICATION AMENDMENT - ENTERED
Tuesday, November 14, 2017NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, March 7, 2018TEAS STATEMENT OF USE RECEIVED
Friday, March 23, 2018CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, March 7, 2018USE AMENDMENT FILED
Friday, March 23, 2018STATEMENT OF USE PROCESSING COMPLETE
Friday, April 13, 2018ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Saturday, April 14, 2018NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, May 22, 2018REGISTERED-PRINCIPAL REGISTER
Monday, May 22, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Thursday, February 22, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, February 22, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, February 22, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, November 18, 2024TEAS SECTION 8 & 15 RECEIVED
Saturday, March 15, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, March 17, 2025POST REGISTRATION ACTION MAILED - SEC. 8 & 15
Monday, March 24, 2025TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Tuesday, March 25, 2025POST REGISTRATION ACTION MAILED - SEC. 8 & 15
Tuesday, March 25, 2025TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Wednesday, March 26, 2025REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, March 26, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Wednesday, September 17, 2025ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Thursday, December 11, 2025TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, December 11, 2025APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, December 11, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, December 11, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, December 11, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED

Related Keywords

delicious honest simple snack based fruit processed foods bars covered pretzels cream nuts