| Serial Number | 78272665 |
| Word Mark | SIERRA SADDLE & STOCK CO. |
| Filing Date | Thursday, July 10, 2003 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, July 3, 2015 |
| Registration Number | 2906436 |
| Registration Date | Tuesday, November 30, 2004 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, September 7, 2004 |
| Disclaimer with Predetermined Text | "CO." |
| Goods and Services | Online retail store services featuring audio or visual recordings, clothing, publications, and memorabilia |
| Pseudo Mark | SIERRA SADDLE AND STOCK COMPANY SIERRA SADDLE AND STOCK CO. SIERRA SADDLE & STOCK COMPANY |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, July 3, 2015 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, May 31, 1999 |
| First Use In Commerce Date | Monday, May 31, 1999 |
| Party Name | VIA ENTERTAINMENT, LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | LOS ANGELES, CA 90046 |
| Party Name | VIA ENTERTAINMENT, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | LOS ANGELES, CA 90046 |
| Party Name | Dwight Yoakam Productions, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Los Angeles, CA 90046 |
| Party Name | Dwight Yoakam Productions, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Los Angeles, CA 90046 |
| Party Name | Dwight Yoakam Productions, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Los Angeles, CA 90046 |
| Event Date | Event Description |
| Friday, July 3, 2015 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Friday, September 3, 2010 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Thursday, September 2, 2010 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Thursday, September 2, 2010 | TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED |
| Friday, August 27, 2010 | POST REGISTRATION ACTION MAILED - SEC. 8 & 15 |
| Monday, August 23, 2010 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, August 18, 2010 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Monday, August 2, 2010 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, February 9, 2010 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, November 18, 2009 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, November 11, 2009 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, April 18, 2008 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, April 18, 2008 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, November 30, 2004 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 7, 2004 | PUBLISHED FOR OPPOSITION |
| Wednesday, August 18, 2004 | NOTICE OF PUBLICATION |
| Monday, June 14, 2004 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, May 27, 2004 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, May 27, 2004 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, May 27, 2004 | PAPER RECEIVED |
| Monday, December 29, 2003 | NON-FINAL ACTION E-MAILED |
| Thursday, December 11, 2003 | ASSIGNED TO EXAMINER |