| Serial Number | 87867917 |
| Word Mark | SIERRA LAGO |
| Filing Date | Monday, April 9, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, November 14, 2025 |
| Registration Number | 5737905 |
| Registration Date | Tuesday, April 30, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, February 12, 2019 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of the words "SIERRA LAGO" written in all capital letters. Two triangular-shapes that resemble mountains appear within the letter "O" in the word "LAGO" and are stacked vertically. |
| Goods and Services | Bar services; Food preparation; Food preparation services; Hotel services; Hotel accommodation services; Hotel and restaurant services; Hotel, bar and restaurant services; Hotel, restaurant and bar services; Hotels; Resort hotel services; Resort lodging services; Restaurant; Restaurant and bar services; Restaurant services; Restaurants; Spa services, namely, providing temporary accommodations and meals to clients of a health or beauty spa; Bar and restaurant services; Preparation of food and beverages; Providing hotel accommodation; Providing banquet and social function facilities for special occasions; Providing of food and drink; Providing social meeting, banquet and social function facilities; Provision of food and drink in restaurants; Restaurant and hotel services |
| NOT AVAILABLE | "SIERRA" |
| Goods and Services | Entertainment services in the nature of arranging social entertainment events; Entertainment services in the nature of organizing social entertainment events; Special event planning for social entertainment purposes; Wedding photography services; Wedding reception planning and coordination services; Arranging and conducting guided hiking tours; Arranging and conducting special events for social entertainment purposes; Arranging, organizing, conducting, and hosting social entertainment events; Party and wedding reception planning and coordination services; Providing karaoke facilities; Providing horseback riding facilities for recreational purposes; Providing of tennis court facilities; Providing recreation facilities; Providing tennis court facilities; Rental of stand-up paddleboards for recreational purposes |
| Goods and Services | Hotel concierge services; Wedding ceremony planning and arranging consultation services; Planning and arranging of wedding ceremonies; Preparation of custom memory books, scrapbooks, personal archives, family archives, wedding albums, diaries, vacation albums, family albums, family histories, photograph albums, birthday albums, and special event albums for others; Providing wedding officiant services; Providing facilities for wedding ceremonies |
| Goods and Services | Cosmetic body care services; Cosmetic face care services; Cosmetic skin care services; Health spa services for health and wellness of the mind, body and spirit; Massage therapy services; Massages |
| Goods and Services | Special event planning for business purposes; Arranging and conducting special events for business purposes; Arranging and conducting special events for commercial, promotional or advertising purposes; Organizing exhibitions for commercial or advertising purposes |
| Translation of Words in Mark | The English translation of "Lago" in the mark is "Lake". |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, November 14, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, January 1, 2015 |
| First Use In Commerce Date | Thursday, January 1, 2015 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, November 14, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | Thursday, January 1, 2015 |
| First Use In Commerce Date | Thursday, January 1, 2015 |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, November 14, 2025 |
| Primary Code | 043 |
| First Use Anywhere Date | Thursday, January 1, 2015 |
| First Use In Commerce Date | Thursday, January 1, 2015 |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, November 14, 2025 |
| Primary Code | 044 |
| First Use Anywhere Date | Thursday, January 1, 2015 |
| First Use In Commerce Date | Thursday, January 1, 2015 |
| International Class | 045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals. |
| US Class Codes | 100, 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, November 14, 2025 |
| Primary Code | 045 |
| First Use Anywhere Date | Thursday, January 1, 2015 |
| First Use In Commerce Date | Thursday, January 1, 2015 |
| Party Name | Promotora Arena Blanca SA de CV |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Laguna Beach, CA 92651 |
| Party Name | Promotora Arena Blanca SA de CV |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Laguna Beach, CA 92651 |
| Party Name | Promotora Arena Blanca SA de CV |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Laguna Beach, CA 92651 |
| Event Date | Event Description |
| Thursday, April 12, 2018 | NEW APPLICATION ENTERED |
| Tuesday, April 17, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, April 18, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, July 27, 2018 | ASSIGNED TO EXAMINER |
| Saturday, July 28, 2018 | REMOVED FROM TEAS PLUS |
| Saturday, July 28, 2018 | NON-FINAL ACTION WRITTEN |
| Saturday, July 28, 2018 | NON-FINAL ACTION E-MAILED |
| Saturday, July 28, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, December 28, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Saturday, January 5, 2019 | ASSIGNED TO LIE |
| Saturday, January 5, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, January 5, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, January 9, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 23, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 12, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 12, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 30, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, April 30, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, November 14, 2025 | CANCELLED SEC. 8 (6-YR) |