| Serial Number | 75129696 |
| Word Mark | SHUR-GOOD BRAND |
| Filing Date | Wednesday, July 3, 1996 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, September 26, 2008 |
| Registration Number | 2123030 |
| Registration Date | Tuesday, December 23, 1997 |
| Mark Drawing | 3S09 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 29, 1997 |
| Disclaimer with Predetermined Text | "BRAND" |
| Goods and Services | [ cakes ] , cookies and crackers |
| Pseudo Mark | SURE GOOD BRAND |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, September 26, 2008 |
| Primary Code | 030 |
| First Use Anywhere Date | Thursday, December 31, 1931 |
| First Use In Commerce Date | Thursday, December 31, 1931 |
| Party Name | ARCHWAY COOKIES, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | BATTLE CREEK, MI 49017 |
| Party Name | Shur-Good Biscuit Co., Inc., The |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Cincinnati, OH 45209 |
| Party Name | Shur-Good Biscuit Co., Inc., The |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Cincinnati, OH 45209 |
| Party Name | Shur-Good Biscuit Co., Inc., The |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Cincinnati, OH 45209 |
| Event Date | Event Description |
| Friday, September 26, 2008 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Wednesday, September 24, 2008 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, September 3, 2008 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Monday, May 14, 2007 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Thursday, May 10, 2007 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, April 23, 2007 | CASE FILE IN TICRS |
| Friday, July 9, 2004 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Saturday, January 24, 2004 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Friday, November 14, 2003 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Friday, October 17, 2003 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, September 26, 2003 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, February 25, 2003 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, December 23, 1997 | REGISTERED-PRINCIPAL REGISTER |
| Monday, May 19, 1997 | EXTENSION OF TIME TO OPPOSE RECEIVED |
| Tuesday, April 29, 1997 | PUBLISHED FOR OPPOSITION |
| Friday, March 28, 1997 | NOTICE OF PUBLICATION |
| Friday, January 31, 1997 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, January 21, 1997 | EXAMINER'S AMENDMENT MAILED |
| Wednesday, January 15, 1997 | ASSIGNED TO EXAMINER |