| Serial Number | 88628470 |
| Word Mark | SHUR GOOD |
| Filing Date | Tuesday, September 24, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 15, 2020 |
| Registration Number | 6151087 |
| Registration Date | Tuesday, September 15, 2020 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 30, 2020 |
| Goods and Services | Crackers; Pretzels |
| Pseudo Mark | SURE GOOD |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, September 28, 2019 |
| Primary Code | 030 |
| First Use Anywhere Date | Thursday, December 31, 1931 |
| First Use In Commerce Date | Thursday, December 31, 1931 |
| Party Name | SNYDER'S-LANCE, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | CHARLOTTE, NC 28277 |
| Party Name | S-L Snacks National, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Charlotte, NC 28277 |
| Party Name | S-L Snacks National, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Charlotte, NC 28277 |
| Party Name | S-L Snacks National, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Charlotte, NC 28277 |
| Event Date | Event Description |
| Friday, September 27, 2019 | NEW APPLICATION ENTERED |
| Saturday, September 28, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, January 3, 2020 | NON-FINAL ACTION WRITTEN |
| Friday, January 3, 2020 | NON-FINAL ACTION E-MAILED |
| Friday, January 3, 2020 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, May 21, 2020 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, May 21, 2020 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, May 22, 2020 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, May 28, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, December 27, 2019 | ASSIGNED TO EXAMINER |
| Wednesday, June 10, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 30, 2020 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 30, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 15, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Monday, September 15, 2025 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, March 3, 2021 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |