SHIFTING THE LENS Trademark

Trademark Overview


On Monday, January 10, 2022, a trademark application was filed for SHIFTING THE LENS with the United States Patent and Trademark Office. The USPTO has given the SHIFTING THE LENS trademark a serial number of 97211694. The federal status of this trademark filing is STATEMENT OF USE - TO EXAMINER as of Thursday, December 11, 2025. This trademark is owned by E. & J. Gallo Winery. The SHIFTING THE LENS trademark is filed in the Wines & Spirits and Education & Entertainment Services categories with the following description:

Alcoholic beverages except beers

Entertainment services, namely, wine and food tastings
shifting the lens

General Information


Serial Number97211694
Word MarkSHIFTING THE LENS
Filing DateMonday, January 10, 2022
Status748 - STATEMENT OF USE - TO EXAMINER
Status DateThursday, December 11, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, November 8, 2022

Trademark Statements


Goods and ServicesAlcoholic beverages except beers
Goods and ServicesEntertainment services, namely, wine and food tastings

Classification Information


International Class033 - Alcoholic beverages (except beers).
US Class Codes047, 049
Class Status Code6 - Active
Class Status DateTuesday, January 18, 2022
Primary Code033
First Use Anywhere DateFriday, April 22, 2022
First Use In Commerce DateFriday, April 22, 2022

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateTuesday, January 18, 2022
Primary Code041
First Use Anywhere DateFriday, April 22, 2022
First Use In Commerce DateFriday, April 22, 2022

Trademark Owner History


Party NameE. & J. Gallo Winery
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressModesto, CA 95354

Party NameE. & J. Gallo Winery
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressModesto, CA 95354

Trademark Events


Event DateEvent Description
Thursday, January 13, 2022NEW APPLICATION ENTERED
Tuesday, January 18, 2022NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, September 21, 2022ASSIGNED TO EXAMINER
Sunday, October 2, 2022APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, October 19, 2022NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, November 8, 2022PUBLISHED FOR OPPOSITION
Tuesday, November 8, 2022OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 3, 2023NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Friday, June 2, 2023SOU TEAS EXTENSION RECEIVED
Friday, June 2, 2023SOU EXTENSION 1 FILED
Friday, June 2, 2023SOU EXTENSION 1 GRANTED
Tuesday, June 6, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, December 19, 2023SOU TEAS EXTENSION RECEIVED
Tuesday, December 19, 2023SOU EXTENSION 2 FILED
Tuesday, December 19, 2023SOU EXTENSION 2 GRANTED
Thursday, December 21, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, July 1, 2024SOU TEAS EXTENSION RECEIVED
Monday, July 1, 2024SOU EXTENSION 3 FILED
Monday, July 1, 2024SOU EXTENSION 3 GRANTED
Monday, July 1, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, December 10, 2024SOU TEAS EXTENSION RECEIVED
Tuesday, December 10, 2024SOU EXTENSION 4 FILED
Tuesday, December 10, 2024SOU EXTENSION 4 GRANTED
Monday, March 3, 2025NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, June 9, 2025TEAS STATEMENT OF USE RECEIVED
Friday, June 27, 2025SOU TEAS EXTENSION RECEIVED
Thursday, December 11, 2025CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, June 27, 2025SOU EXTENSION 5 FILED
Thursday, December 11, 2025SOU EXTENSION 5 GRANTED
Monday, June 9, 2025USE AMENDMENT FILED
Thursday, December 11, 2025STATEMENT OF USE PROCESSING COMPLETE
Thursday, December 11, 2025NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED