| Serial Number | 90301935 |
| Word Mark | SHEGURZ |
| Filing Date | Thursday, November 5, 2020 |
| Status | 783 - NOT AVAILABLE |
| Status Date | Wednesday, August 6, 2025 |
| Registration Number | 6439966 |
| Registration Date | Tuesday, August 3, 2021 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 18, 2021 |
| Goods and Services | Granola; Kasha; Muesli; Oatmeal; Cereal-based snack food; Cereal-based snack foods; Cereal based energy bars; Cereal based snack food; Grain-based beverages; Grain-based snack foods; Matzo balls; Oat flakes; Processed bran; Processed buckwheat; Processed grains; Processed grains, namely, rye; Processed grains, namely, barley; Processed oats; Processed quinoa; Wheat germ for human consumption |
| Description of Mark | The mark consists of "SHEGURZ" above a circle containing an elephant head with leaves inside each ear of the elephant and grains on the center of the elephant's head. |
| Translation of Words in Mark | The wording "SHEGURZ" has no meaning in a foreign language. |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | L - NOT AVAILABLE |
| Class Status Date | Wednesday, August 6, 2025 |
| Primary Code | 030 |
| First Use Anywhere Date | Friday, January 10, 2020 |
| First Use In Commerce Date | Friday, January 10, 2020 |
| Party Name | Guangdong Suige's Food Technology Co., Ltd. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Shantou, Guangdong 515000 CN |
| Party Name | Guangdong Suige's Food Technology Co., Ltd. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Shantou, Guangdong 515000 CN |
| Party Name | Guangdong Suige's Food Technology Co., Ltd. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Shantou, Guangdong 515000 CN |
| Event Date | Event Description |
| Monday, November 9, 2020 | NEW APPLICATION ENTERED |
| Friday, December 18, 2020 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, December 18, 2020 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Friday, December 18, 2020 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, January 7, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, January 8, 2021 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, February 3, 2021 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, February 3, 2021 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, February 3, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, April 12, 2021 | ASSIGNED TO EXAMINER |
| Tuesday, April 13, 2021 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, April 13, 2021 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, April 13, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 28, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 18, 2021 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 18, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 3, 2021 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, September 7, 2022 | SHOW CAUSE ORDER |
| Monday, November 27, 2023 | SHOW CAUSE ORDER |
| Monday, February 24, 2025 | NOTICE PROPOSING TO RECONSIDER REGISTRATION |
| Monday, February 24, 2025 | NOTICE PROPOSING TO RECONSIDER REGISTRATION – EMAILED |
| Monday, July 28, 2025 | ORDER RECONSIDERING REGISTRATION – NOTICE EMAILED |
| Monday, July 28, 2025 | RECONSIDERED – CANCELLED AND REOPENED |
| Monday, July 28, 2025 | ORDER RECONSIDERING REGISTRATION |
| Wednesday, August 6, 2025 | ORDER FOR SANCTIONS - NOTICE EMAILED |
| Wednesday, August 6, 2025 | ORDER FOR SANCTIONS |
| Wednesday, August 6, 2025 | TERMINATED AFTER SANCTIONS |
| Wednesday, August 6, 2025 | NOTICE OF TERMINATION – EMAILED |
| Wednesday, April 5, 2023 | WITHDRAWAL OF ATTORNEY GRANTED |
| Friday, December 18, 2020 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, April 13, 2021 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, April 13, 2021 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, April 5, 2023 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED |