SHAKE UP THE JOURNEY Trademark

Trademark Overview


On Tuesday, November 8, 2022, a trademark application was filed for SHAKE UP THE JOURNEY with the United States Patent and Trademark Office. The USPTO has given the SHAKE UP THE JOURNEY trademark a serial number of 97668548. The federal status of this trademark filing is REGISTERED as of Tuesday, November 5, 2024. This trademark is owned by The 86 Company. The SHAKE UP THE JOURNEY trademark is filed in the Wines & Spirits category with the following description:

Alcoholic beverages, except beer and wine
shake up the journey

General Information


Serial Number97668548
Word MarkSHAKE UP THE JOURNEY
Filing DateTuesday, November 8, 2022
Status700 - REGISTERED
Status DateTuesday, November 5, 2024
Registration Number7560180
Registration DateTuesday, November 5, 2024
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, June 27, 2023

Trademark Statements


Goods and ServicesAlcoholic beverages, except beer and wine

Classification Information


International Class033 - Alcoholic beverages (except beers).
US Class Codes047, 049
Class Status Code6 - Active
Class Status DateTuesday, November 29, 2022
Primary Code033
First Use Anywhere DateSunday, June 30, 2024
First Use In Commerce DateSunday, June 30, 2024

Trademark Owner History


Party NameBROWN-FORMAN CORPORATION
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressLOUISVILLE, KY 40210

Party NameBROWN-FORMAN CORPORATION
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressLOUISVILLE, KY 40210

Party NameBROWN-FORMAN CORPORATION
Party Type11 - New Owner Before Publication
Legal Entity Type03 - Corporation
AddressLOUISVILLE, KY 40210

Party NameThe 86 Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressLouisville, KY 40210

Trademark Events


Event DateEvent Description
Friday, November 11, 2022NEW APPLICATION ENTERED
Tuesday, November 29, 2022NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, May 10, 2023AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, May 19, 2023ASSIGNED TO EXAMINER
Tuesday, May 23, 2023APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, May 26, 2023TEAS POST PUBLICATION AMENDMENT RECEIVED
Monday, June 12, 2023ASSIGNED TO PETITION STAFF
Wednesday, June 7, 2023NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, June 27, 2023PUBLISHED FOR OPPOSITION
Tuesday, June 27, 2023OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, June 27, 2023CHANGES/CORRECTIONS AFTER PUB APPROVAL ENTERED
Thursday, February 8, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, July 15, 2024USE AMENDMENT FILED
Tuesday, August 22, 2023NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, February 6, 2024SOU TEAS EXTENSION RECEIVED
Tuesday, February 6, 2024SOU EXTENSION 1 FILED
Tuesday, February 6, 2024SOU EXTENSION 1 GRANTED
Monday, July 15, 2024TEAS STATEMENT OF USE RECEIVED
Tuesday, September 17, 2024STATEMENT OF USE PROCESSING COMPLETE
Tuesday, September 17, 2024CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, September 27, 2024ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, September 27, 2024NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, November 5, 2024REGISTERED-PRINCIPAL REGISTER
Tuesday, November 5, 2024NOTICE OF REGISTRATION CONFIRMATION EMAILED