SHADE & SHORE Trademark

Trademark Overview


On Monday, March 11, 2024, a trademark application was filed for SHADE & SHORE with the United States Patent and Trademark Office. The USPTO has given the SHADE & SHORE trademark a serial number of 98444200. The federal status of this trademark filing is FIRST EXTENSION - GRANTED as of Monday, June 9, 2025. This trademark is owned by Target Brands, Inc.. The SHADE & SHORE trademark is filed in the Leather Products, Clothing & Apparel Products, Advertising, and Business and Retail Services categories with the following description:

Clothing, namely, swimwear, beach cover-ups, tops, dresses, shirts, bottoms, pants, and shorts; footwear; headwear

Retail store and online retail store services featuring a wide variety of consumer goods

All-purpose carrying bags; purses; handbags; shoulder bags; backpacks; beach bags; sport bags; umbrellas
shade & shore

General Information


Serial Number98444200
Word MarkSHADE & SHORE
Filing DateMonday, March 11, 2024
Status730 - FIRST EXTENSION - GRANTED
Status DateMonday, June 9, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, November 12, 2024

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Description of MarkThe mark consists of the words "SHADE" and "SHORE", with an ampersand between them, appearing horizontally in a stylized format.
Goods and ServicesClothing, namely, swimwear, beach cover-ups, tops, dresses, shirts, bottoms, pants, and shorts; footwear; headwear
Goods and ServicesRetail store and online retail store services featuring a wide variety of consumer goods
Goods and ServicesAll-purpose carrying bags; purses; handbags; shoulder bags; backpacks; beach bags; sport bags; umbrellas
Pseudo MarkSHADE AND SHORE

Classification Information


International Class018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery.
US Class Codes001, 002, 003, 022, 041
Class Status Code6 - Active
Class Status DateMonday, March 11, 2024
Primary Code018
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateMonday, March 11, 2024
Primary Code025
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, March 11, 2024
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameTarget Brands, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressMinneapolis, MN 55403

Party NameTarget Brands, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressMinneapolis, MN 55403

Trademark Events


Event DateEvent Description
Monday, March 11, 2024NEW APPLICATION ENTERED
Thursday, July 18, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, July 18, 2024NOTICE OF DESIGN SEARCH CODE E-MAILED
Monday, September 23, 2024ASSIGNED TO EXAMINER
Tuesday, October 1, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, October 23, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, November 12, 2024PUBLISHED FOR OPPOSITION
Tuesday, November 12, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 24, 2024NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Monday, June 9, 2025SOU TEAS EXTENSION RECEIVED
Monday, June 9, 2025SOU EXTENSION 1 FILED
Monday, June 9, 2025SOU EXTENSION 1 GRANTED
Monday, September 15, 2025NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, December 4, 2025SOU TEAS EXTENSION RECEIVED
Thursday, December 4, 2025TEAS REQUEST TO DIVIDE RECEIVED
Thursday, December 4, 2025TEAS STATEMENT OF USE RECEIVED