SG SPORTSMAN'S GUIDE Trademark

Trademark Overview


On Monday, January 27, 2014, a trademark application was filed for SG SPORTSMAN'S GUIDE with the United States Patent and Trademark Office. The USPTO has given the SG SPORTSMAN'S GUIDE trademark a serial number of 86175855. The federal status of this trademark filing is REGISTERED AND RENEWED as of Wednesday, October 1, 2025. This trademark is owned by The Sportsman's Guide, Inc.. The SG SPORTSMAN'S GUIDE trademark is filed in the Advertising, Business and Retail Services category with the following description:

Catalog mail-order services, on-line retail store and retail store services all featuring footwear, clothing and clothing accessories, hunting and shooting supplies and accessories in the nature of bows, crossbows, broadheads and points, arrows and shafts, bow cases and racks, bow tuning tools, quivers, releases and stabilizers, trail cameras, feeders, targets, air guns, black powder guns, gun parts, stocks, decoys, blank guns, gun cleaning supplies, gun cases, hearing/vision protection, tree stands, blinds, rests, benches and bipods, camping, fishing and outdoor recreation products, optics, ammunition, government military surplus products in the nature of clothing, footwear, helmets and bags, home and garden products in the nature of home decor, garden decor, garden supplies, generators, bedding, kitchen supplies and food products, novelties and collectibles, furniture, cookware, cooking utensils, tools and hardware, knives, automotive, truck, ATV, UTV, RV, snowmobile and marine produ...
sg sportsman's guide

General Information


Serial Number86175855
Word MarkSG SPORTSMAN'S GUIDE
Filing DateMonday, January 27, 2014
Status800 - REGISTERED AND RENEWED
Status DateWednesday, October 1, 2025
Registration Number4923279
Registration DateTuesday, March 22, 2016
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, April 28, 2015

Trademark Statements


Description of MarkThe mark consists of The letters "SG' with an outline of a deer in between the letters, all over the words "Sportsman's Guide".
Section 2(f) Limitation StatementAS TO "SPORTSMAN'S GUIDE"
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesCatalog mail-order services, on-line retail store and retail store services all featuring footwear, clothing and clothing accessories, hunting and shooting supplies and accessories in the nature of bows, crossbows, broadheads and points, arrows and shafts, bow cases and racks, bow tuning tools, quivers, releases and stabilizers, trail cameras, feeders, targets, air guns, black powder guns, gun parts, stocks, decoys, blank guns, gun cleaning supplies, gun cases, hearing/vision protection, tree stands, blinds, rests, benches and bipods, camping, fishing and outdoor recreation products, optics, ammunition, government military surplus products in the nature of clothing, footwear, helmets and bags, home and garden products in the nature of home decor, garden decor, garden supplies, generators, bedding, kitchen supplies and food products, novelties and collectibles, furniture, cookware, cooking utensils, tools and hardware, knives, automotive, truck, ATV, UTV, RV, snowmobile and marine products and accessories in the nature of boat seats, boat covers, trolling motors, life jackets, engine parts, boat hardware, cleats, flag clips, cup holders, hinges, friction catches, cleaning supplies, pumps, steering and controls, fuel caps, fuel connectors, fuel lines, water and waste systems, pontoon carpet, pontoon furniture, fish finders, lights, fuel tanks, anchors, dock supplies, propellers, boat trailer parts, inflatables, water sports and recreation supplies in the nature of kneeboards, wakeboards, boats, canoes, kayaks, ropes, paddles, wet suits, tubes and towables, trampolines, toys, pet supplies, and other consumer products in the nature of flashlights, jewelry, sunglasses, watches, optics, paintball guns and paintballs, stun guns, pepper spray, wallets, purses, luggage and independent living aids

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, February 6, 2014
Primary Code035
First Use Anywhere DateFriday, December 4, 2015
First Use In Commerce DateFriday, December 4, 2015

Trademark Owner History


Party NameSPORTSMAN'S GUIDE, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressIndianapolis, IN 46204

Party NameThe Sportsman's Guide, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressBurnsville, MN 55306

Party NameThe Sportsman's Guide, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressBurnsville, MN 55306

Party NameThe Sportsman's Guide, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressBurnsville, MN 55306

Trademark Events


Event DateEvent Description
Tuesday, March 18, 2014TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED
Monday, May 5, 2014NON-FINAL ACTION WRITTEN
Thursday, January 30, 2014NEW APPLICATION ENTERED
Thursday, February 6, 2014NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, February 7, 2014NOTICE OF DESIGN SEARCH CODE E-MAILED
Tuesday, March 18, 2014TEAS VOLUNTARY AMENDMENT RECEIVED
Monday, April 28, 2014ASSIGNED TO EXAMINER
Monday, May 5, 2014NON-FINAL ACTION E-MAILED
Monday, May 5, 2014NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, February 26, 2015EXAMINERS AMENDMENT -WRITTEN
Thursday, February 26, 2015EXAMINERS AMENDMENT E-MAILED
Thursday, February 26, 2015NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, February 26, 2015EXAMINER'S AMENDMENT ENTERED
Thursday, February 26, 2015APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, March 18, 2015ASSIGNED TO LIE
Monday, March 23, 2015LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, April 8, 2015NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, November 4, 2014TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, November 4, 2014CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, November 4, 2014TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, June 23, 2015NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Saturday, December 12, 2015TEAS STATEMENT OF USE RECEIVED
Saturday, January 23, 2016STATEMENT OF USE PROCESSING COMPLETE
Tuesday, April 28, 2015PUBLISHED FOR OPPOSITION
Tuesday, April 28, 2015OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Saturday, December 12, 2015USE AMENDMENT FILED
Saturday, January 23, 2016CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, February 15, 2016ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, August 7, 2019AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, March 24, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, March 24, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, February 16, 2016NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, March 22, 2016REGISTERED-PRINCIPAL REGISTER
Monday, March 22, 2021COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, March 24, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, March 24, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, March 24, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, September 22, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Friday, January 7, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, January 7, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, January 7, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, January 7, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, January 7, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, January 7, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, January 7, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, January 7, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, January 7, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, January 7, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, September 13, 2022CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Saturday, March 22, 2025COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, June 6, 2025TEAS SECTION 8 & 9 RECEIVED
Wednesday, October 1, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, October 1, 2025REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Wednesday, October 1, 2025REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, October 1, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Tuesday, September 13, 2022NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Monday, March 21, 2022TEAS SECTION 8 & 15 RECEIVED
Tuesday, September 13, 2022REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.