SG Trademark

Trademark Overview

On Monday, January 27, 2014, a trademark application was filed for SG with the United States Patent and Trademark Office. The USPTO has given the SG trademark a serial number of 86175767. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Wednesday, July 6, 2022. This trademark is owned by The Sportsman's Guide, Inc.. The SG trademark is filed in the Advertising, Business and Retail Services category with the following description:

Catalog mail-order services, on-line retail store and retail store services all featuring footwear, clothing and clothing accessories, hunting and shooting supplies and accessories in the nature of bows, crossbows, broadheads and points, arrows and shafts, bow cases and racks, bow tuning tools, quivers, releases and stabilizers, trail cameras, feeders, targets, air guns, black powder guns, gun parts, stocks, decoys, blank guns, gun cleaning supplies, gun cases, hearing/vision protection, tree stands, blinds, rests, benches and bipods, camping, fishing and outdoor recreation products, optics, ammunition, government military surplus products in the nature of clothing, footwear, helmets and bags, home and garden products in the nature of home decor, garden decor, garden supplies, generators, bedding, kitchen supplies and food products, novelties and collectibles, furniture, cookware, cooking utensils, tools and hardware, knives, automotive, truck, ATV, UTV, RV, snowmobile and marine produ...
sg

General Information

Serial Number86175767
Word MarkSG
Filing DateMonday, January 27, 2014
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateWednesday, July 6, 2022
Registration Number5050133
Registration DateTuesday, September 27, 2016
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, April 28, 2015

Trademark Statements

Indication of Colors claimedColor is not claimed as a feature of the mark.
Description of MarkThe mark consists of The letters "SG" with an outline of a deer in between the letters.
Pseudo MarkSPORTSMAN'S GUIDE
Goods and ServicesCatalog mail-order services, on-line retail store and retail store services all featuring footwear, clothing and clothing accessories, hunting and shooting supplies and accessories in the nature of bows, crossbows, broadheads and points, arrows and shafts, bow cases and racks, bow tuning tools, quivers, releases and stabilizers, trail cameras, feeders, targets, air guns, black powder guns, gun parts, stocks, decoys, blank guns, gun cleaning supplies, gun cases, hearing/vision protection, tree stands, blinds, rests, benches and bipods, camping, fishing and outdoor recreation products, optics, ammunition, government military surplus products in the nature of clothing, footwear, helmets and bags, home and garden products in the nature of home decor, garden decor, garden supplies, generators, bedding, kitchen supplies and food products, novelties and collectibles, furniture, cookware, cooking utensils, tools and hardware, knives, automotive, truck, ATV, UTV, RV, snowmobile and marine products and accessories in the nature of boat seats, boat covers, trolling motors, life jackets, engine parts, boat hardware, cleats, flag clips, cup holders, hinges, friction catches, cleaning supplies, pumps, steering and controls, fuel caps, fuel connectors, fuel lines, water and waste systems, [ pontoon carpet, ] pontoon furniture, fish finders, lights, fuel tanks, anchors, dock supplies, propellers, [ boat trailer parts, ] inflatables, water sports and recreation supplies in the nature of [ kneeboards, wakeboards, ] boats, canoes, kayaks, ropes, paddles, [ wet suits, ] tubes and towables, [ trampolines, ] toys, pet supplies, and other consumer products in the nature of flashlights, jewelry, sunglasses, watches, optics, paintball guns and paintballs, stun guns, pepper spray, wallets, purses, luggage and independent living aids

Classification Information

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, February 6, 2014
Primary Code035
First Use Anywhere DateWednesday, June 1, 2016
First Use In Commerce DateWednesday, June 1, 2016

Trademark Owner History

Party NameSPORTSMAN'S GUIDE, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressIndianapolis, IN 46204
Party NameThe Sportsman's Guide, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressBurnsville, MN 55306
Party NameThe Sportsman's Guide, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressBurnsville, MN 55306
Party NameThe Sportsman's Guide, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressBurnsville, MN 55306

Trademark Events

Event DateEvent Description
Thursday, January 30, 2014NEW APPLICATION ENTERED
Thursday, February 6, 2014NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, February 7, 2014NOTICE OF DESIGN SEARCH CODE E-MAILED
Tuesday, March 18, 2014TEAS VOLUNTARY AMENDMENT RECEIVED
Tuesday, March 18, 2014TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED
Monday, April 28, 2014ASSIGNED TO EXAMINER
Monday, May 5, 2014NON-FINAL ACTION WRITTEN
Monday, May 5, 2014NON-FINAL ACTION E-MAILED
Monday, May 5, 2014NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, November 4, 2014TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, November 4, 2014CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, November 4, 2014TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, February 26, 2015EXAMINERS AMENDMENT -WRITTEN
Thursday, February 26, 2015EXAMINERS AMENDMENT E-MAILED
Thursday, February 26, 2015NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, February 26, 2015EXAMINER'S AMENDMENT ENTERED
Thursday, February 26, 2015APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, March 18, 2015ASSIGNED TO LIE
Monday, March 23, 2015LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, April 8, 2015NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, April 28, 2015PUBLISHED FOR OPPOSITION
Tuesday, April 28, 2015OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, June 23, 2015NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Friday, November 20, 2015SOU TEAS EXTENSION RECEIVED
Friday, November 20, 2015SOU EXTENSION 1 FILED
Friday, November 20, 2015SOU EXTENSION 1 GRANTED
Tuesday, November 24, 2015NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, July 11, 2016TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Monday, July 11, 2016TEAS PETITION TO REVIVE RECEIVED
Monday, July 11, 2016PETITION TO REVIVE-GRANTED
Monday, July 11, 2016SOU EXTENSION RECEIVED WITH TEAS PETITION
Monday, July 11, 2016NOTICE OF REVIVAL - E-MAILED
Monday, July 11, 2016TEAS STATEMENT OF USE RECEIVED
Thursday, August 4, 2016CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, June 23, 2016SOU EXTENSION 2 FILED
Thursday, August 4, 2016SOU EXTENSION 2 GRANTED
Monday, July 11, 2016USE AMENDMENT FILED
Thursday, August 4, 2016STATEMENT OF USE PROCESSING COMPLETE
Friday, August 5, 2016NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, August 25, 2016ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, August 26, 2016NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, September 27, 2016REGISTERED-PRINCIPAL REGISTER
Wednesday, August 7, 2019AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, March 24, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, March 24, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, March 24, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, March 24, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, March 24, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, September 22, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Monday, September 27, 2021COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, January 7, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, January 7, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, January 7, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, January 7, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, January 7, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, January 7, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, January 7, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, January 7, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, January 7, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, January 7, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, April 12, 2022TEAS SECTION 8 & 15 RECEIVED
Thursday, May 5, 2022CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, May 5, 2022OFFICE ACTION ISSUED POU1
Thursday, June 23, 2022TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Wednesday, July 6, 2022REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, July 6, 2022NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Saturday, September 27, 2025COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Tuesday, November 4, 2025TEAS SECTION 8 & 9 RECEIVED

Related Keywords

products supplies guns garden clothing nature decor store cases accessories