| Serial Number | 87450131 |
| Word Mark | SEEK THE HEAT |
| Filing Date | Monday, May 15, 2017 |
| Status | 701 - SECTION 8 - ACCEPTED |
| Status Date | Monday, November 13, 2023 |
| Registration Number | 5340743 |
| Registration Date | Tuesday, November 21, 2017 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 5, 2017 |
| Goods and Services | Corn-based snack foods |
| Goods and Services | Potato-based snack foods |
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, May 19, 2017 |
| Primary Code | 029 |
| First Use Anywhere Date | Tuesday, February 28, 2017 |
| First Use In Commerce Date | Tuesday, February 28, 2017 |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, May 19, 2017 |
| Primary Code | 030 |
| First Use Anywhere Date | Tuesday, February 28, 2017 |
| First Use In Commerce Date | Tuesday, February 28, 2017 |
| Party Name | Frito-Lay North America, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Plano, TX 75024 |
| Party Name | Frito-Lay North America, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Plano, TX 75024 |
| Party Name | Frito-Lay North America, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Plano, TX 75024 |
| Event Date | Event Description |
| Monday, November 13, 2023 | NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED |
| Monday, November 13, 2023 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |
| Monday, November 13, 2023 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, July 20, 2023 | TEAS SECTION 8 RECEIVED |
| Monday, November 21, 2022 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, November 21, 2017 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 5, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 5, 2017 | PUBLISHED FOR OPPOSITION |
| Wednesday, August 16, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, July 27, 2017 | NOTICE OF ACCEPTANCE OF AMENDMENT TO ALLEGE USE E-MAILED |
| Wednesday, July 26, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 26, 2017 | USE AMENDMENT ACCEPTED |
| Tuesday, July 25, 2017 | ASSIGNED TO EXAMINER |
| Saturday, June 17, 2017 | AMENDMENT TO USE PROCESSING COMPLETE |
| Saturday, June 17, 2017 | USE AMENDMENT FILED |
| Friday, June 16, 2017 | TEAS AMENDMENT OF USE RECEIVED |
| Friday, May 19, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, May 18, 2017 | NEW APPLICATION ENTERED |