| Description of Mark | The mark consists of a combination of graphic and textual elements, composed of the letter abbreviations "SCMQ" and "zöial".
Element Analysis and Design Concept:
Core Text "zöial":
Originality of Etymology: This word is an original creation of the applicant, derived from the English word "Zoo" (symbolizing the pet world) and "aerial," signifying a fusion of the sky. The diacritic "ö" is the design's highlight; its rounded shape resembles both a pet's paw and a pet collar seen from above, adding a unique visual identity and international appeal to the trademark.
Meaning: The word "zöial" aims to convey the core concept of "a sky where pets can freely enjoy themselves." It symbolizes the brand's commitment to creating a free, loving, and high-quality living space for pets, reflecting the brand's pursuit of freedom, fun, and a high-end lifestyle.
Company Abbreviation "SCMQ":
Identification: "SCMQ" is the official abbreviation of the applicant's Chinese company name, clearly indicating the trademark holder and laying the foundation for brand trust.
Design Presentation: This part typically uses a simple, stable, modern sans-serif font, creating a harmonious contrast with the more stylish "zöial" above, reflecting the brand's pursuit of unique creativity while maintaining professionalism and reliability.
Overall Visual Relationship with Brand: The overall trademark layout is clear and balanced. The original word "zöial," with its novel spelling and unique character design, immediately attracts consumer attention, conveying the brand's core values of high-end, uniqueness, and imagination; "SCMQ" provides clear corporate endorsement. Together, they construct a brand identity that is both aesthetically pleasing and commercially recognizable.
This trademark perfectly aligns with the applicant's main business scope of high-end pet clothing and supplies. Its design language directly relates to pet elements, with an overall modern and elegant style that appeals to pet owners who pursue a high quality of life and fashion, effectively establishing a unique and high-end brand image in the market. |
