SAND. SALT. SURF. SUN. EST. 1973 Trademark

Trademark Overview


On Tuesday, July 12, 2016, a trademark application was filed for SAND. SALT. SURF. SUN. EST. 1973 with the United States Patent and Trademark Office. The USPTO has given the SAND. SALT. SURF. SUN. EST. 1973 trademark a serial number of 87100889. The federal status of this trademark filing is REGISTERED as of Tuesday, December 29, 2020. This trademark is owned by HELLFIRE LICENSING LLC. The SAND. SALT. SURF. SUN. EST. 1973 trademark is filed in the Clothing & Apparel Products, Advertising and Business and Retail Services categories with the following description:

Headwear, namely, hats and Caps; Golf shirts; Graphic T-shirts; Hooded sweatshirts; Polo shirts; Shirts; Shorts; Sweatshirts; T-shirts; Long sleeved t- shirts; swimsuits; bikinis; bathing suits; dresses and skirts; pants; Sun protective clothing, namely, T-shirts, long sleeve T-shirts, sun shirts, and hats, all of the above not including shoes or footwear

On-line wholesale and retail store services featuring a full line of clothing and sun protective clothing, all of the above not including shoes or footwear
sand. salt. surf. sun. est. 1973

General Information


Serial Number87100889
Word MarkSAND. SALT. SURF. SUN. EST. 1973
Filing DateTuesday, July 12, 2016
Status700 - REGISTERED
Status DateTuesday, December 29, 2020
Registration Number6234055
Registration DateTuesday, December 29, 2020
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, March 31, 2020

Trademark Statements


Description of MarkThe mark consists of a graphical depiction of skull and cross bones beneath an image of an anchor with the term "SAND. SALT." above the graphical depiction and "SURF. SUN." below the graphical depiction. The term "EST. 1973" is above "SURF. SUN" all in the shape of a circle with the sides of the circle composed of rope.
Pseudo MarkSAND. SALT. SURF. SUN. EST. NINETEEN SEVENTY THREE
Goods and ServicesHeadwear, namely, hats and Caps; Golf shirts; Graphic T-shirts; Hooded sweatshirts; Polo shirts; Shirts; Shorts; Sweatshirts; T-shirts; Long sleeved t- shirts; swimsuits; bikinis; bathing suits; dresses and skirts; pants; Sun protective clothing, namely, T-shirts, long sleeve T-shirts, sun shirts, and hats, all of the above not including shoes or footwear
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesOn-line wholesale and retail store services featuring a full line of clothing and sun protective clothing, all of the above not including shoes or footwear
Disclaimer with Predetermined Text"SUN" AND "EST. 1973"

Classification Information


International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateWednesday, February 5, 2020
Primary Code025
First Use Anywhere DateSaturday, February 14, 2015
First Use In Commerce DateSaturday, February 14, 2015

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, July 18, 2016
Primary Code035
First Use Anywhere DateWednesday, November 30, 2016
First Use In Commerce DateWednesday, November 30, 2016

Trademark Owner History


Party NameTREASURE COAST AUTO CLINIC LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressPALM CITY, FL 34990

Party NameHELLFIRE LICENSING LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressBOCA RATON, FL 33487

Party NameHELLFIRE LICENSING LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressBOCA RATON, FL 33487

Party NameHELLFIRE LICENSING LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressBOYNTON BEACH, FL 33436

Trademark Events


Event DateEvent Description
Tuesday, August 1, 2023TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Tuesday, August 1, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, August 1, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, August 1, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, August 1, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, August 1, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, December 7, 2022AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, November 16, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, November 16, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, November 16, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, December 29, 2020REGISTERED-PRINCIPAL REGISTER
Wednesday, November 25, 2020NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, November 24, 2020ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Monday, November 23, 2020STATEMENT OF USE PROCESSING COMPLETE
Friday, November 13, 2020USE AMENDMENT FILED
Monday, November 23, 2020CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, November 13, 2020TEAS STATEMENT OF USE RECEIVED
Friday, November 13, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, November 13, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, November 13, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, May 26, 2020NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, March 31, 2020OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 31, 2020PUBLISHED FOR OPPOSITION
Wednesday, March 11, 2020NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, February 25, 2020LAW OFFICE PUBLICATION REVIEW COMPLETED
Friday, February 21, 2020APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, February 20, 2020EXAMINER'S AMENDMENT ENTERED
Thursday, February 20, 2020NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, February 20, 2020EXAMINERS AMENDMENT E-MAILED
Thursday, February 20, 2020EXAMINERS AMENDMENT -WRITTEN
Tuesday, February 18, 2020TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, February 18, 2020CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, February 12, 2020TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, February 11, 2020NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, February 11, 2020NON-FINAL ACTION E-MAILED
Tuesday, February 11, 2020NON-FINAL ACTION WRITTEN
Wednesday, February 5, 2020TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, February 4, 2020CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, February 4, 2020TEAS REQUEST FOR RECONSIDERATION RECEIVED
Tuesday, February 4, 2020PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED
Tuesday, February 4, 2020TEAS VOLUNTARY AMENDMENT RECEIVED
Tuesday, February 4, 2020NOTIFICATION OF FINAL REFUSAL EMAILED
Tuesday, February 4, 2020FINAL REFUSAL E-MAILED
Tuesday, February 4, 2020FINAL REFUSAL WRITTEN
Thursday, January 9, 2020TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, January 9, 2020CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, January 6, 2020TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
Monday, December 9, 2019REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Thursday, June 6, 2019REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Thursday, December 6, 2018REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Wednesday, June 6, 2018REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Tuesday, December 5, 2017REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Monday, June 5, 2017REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Friday, December 2, 2016NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Friday, December 2, 2016LETTER OF SUSPENSION E-MAILED
Friday, December 2, 2016SUSPENSION LETTER WRITTEN
Tuesday, November 8, 2016TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, November 8, 2016CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, November 2, 2016TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, October 28, 2016NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, October 28, 2016NON-FINAL ACTION E-MAILED
Friday, October 28, 2016NON-FINAL ACTION WRITTEN
Friday, October 21, 2016ASSIGNED TO EXAMINER
Tuesday, August 16, 2016TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, August 16, 2016CORRESPONDENCE RECEIVED IN LAW OFFICE
Saturday, August 13, 2016ASSIGNED TO LIE
Friday, August 5, 2016TEAS VOLUNTARY AMENDMENT RECEIVED
Tuesday, July 19, 2016NOTICE OF DESIGN SEARCH CODE E-MAILED
Monday, July 18, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, July 15, 2016NEW APPLICATION ENTERED