| Serial Number | 97787051 |
| Word Mark | S STANDARD BRAND EST 2021 |
| Filing Date | Wednesday, February 8, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, May 28, 2024 |
| Registration Number | 7396194 |
| Registration Date | Tuesday, May 28, 2024 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 12, 2024 |
| Description of Mark | The mark consists of a circular design with the stylized wording "STANDARD BRAND" and "EST 2021", the design of a hexagon shape containing a stylized "S" within an inner circle, and eight (8) stars between the styled wording rounding the perimeter of the circle. |
| Pseudo Mark | S STANDARD BRAND EST TWO ZERO TWO ONE; S STANDARD BRAND EST TWO THOUSAND TWENTY ONE; S STANDARD BRAND EST TWENTY HUNDRED TWENTY ONE |
| Goods and Services | Shirts; Shirt fronts; Shirt yokes; Shirt-jacs; Shirts and short-sleeved shirts; Shirts for infants, babies, toddlers and children; Apparel for dancers, namely, tee shirts, sweatshirts, pants, leggings, shorts and jackets; Athletic shirts; Athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps, athletic uniforms; Business wear, namely, suits, jackets, trousers, blazers, blouses, shirts, skirts, dresses and footwear; Button-front aloha shirts; Clothing for athletic use, namely, padded shirts; Clothing for babies, toddlers and children, treated with fire and heat retardants, namely, pajamas, jackets, shirts, pants, jumper coveralls; Clothing shields, namely, pads applied to the underarms of shirts, blouses and sweaters; Golf shirts; Golf pants, shirts and skirts; Graphic T-shirts; Hooded sweat shirts; Long-sleeved shirts; Moisture-wicking sports shirts; Polo shirts; Short-sleeve shirts; Short-sleeved shirts; Short-sleeved or long-sleeved t-shirts; Sleeves worn separate and apart from blouses, shirts and other tops; Snap crotch shirts for infants and toddlers; Sports shirts; Sports shirts with short sleeves; Sweat shirts; T-shirts; T-shirts incorporating digital sensors; Tee shirts; Tee-shirts; Triathlon clothing, namely, triathlon tights, triathlon shorts, triathlon singlets, triathlon shirts, triathlon suits; Wearable garments and clothing, namely, shirts; Wind shirts; Women's clothing, namely, shirts, dresses, skirts, blouses; Yoga shirts |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| NOT AVAILABLE | "BRAND" AND "EST 2021" |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, February 28, 2023 |
| Primary Code | 025 |
| First Use Anywhere Date | Friday, November 26, 2021 |
| First Use In Commerce Date | Wednesday, December 1, 2021 |
| Party Name | The Standard Brand LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Westchester, CA 90045 |
| Party Name | The Standard Brand LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Westchester, CA 90045 |
| Party Name | The Standard Brand LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Westchester, CA 90045 |
| Event Date | Event Description |
| Saturday, February 11, 2023 | NEW APPLICATION ENTERED |
| Tuesday, February 28, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, March 1, 2023 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, November 6, 2023 | ASSIGNED TO EXAMINER |
| Friday, December 1, 2023 | NON-FINAL ACTION WRITTEN |
| Friday, December 1, 2023 | NON-FINAL ACTION E-MAILED |
| Friday, December 1, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, January 19, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, January 19, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, January 19, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, January 23, 2024 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, January 23, 2024 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, January 23, 2024 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, January 23, 2024 | EXAMINER'S AMENDMENT ENTERED |
| Monday, February 5, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 21, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Wednesday, February 21, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 27, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, February 27, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, March 12, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 27, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, March 12, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 28, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 28, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |