S SHFT INSURANCE Trademark
Trademark Overview
On Monday, April 28, 2025, a trademark application was filed for S SHFT INSURANCE with the United States Patent and Trademark Office. The USPTO has given the S SHFT INSURANCE trademark a serial number of 99158183. The federal status of this trademark filing is NOTICE OF ALLOWANCE - ISSUED as of Tuesday, December 16, 2025. This trademark is owned by SERRANO FAMILY ENTERPRISES, INC.. The S SHFT INSURANCE trademark is filed in the Clothing & Apparel Products and Insurance & Financial Services categories with the following description:
Insurance agencies; Insurance consultancy
Tops as clothing; Headwear
General Information
| Serial Number | 99158183 |
| Word Mark | S SHFT INSURANCE |
| Filing Date | Monday, April 28, 2025 |
| Status | 688 - NOTICE OF ALLOWANCE - ISSUED |
| Status Date | Tuesday, December 16, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 21, 2025 |
Trademark Statements
| Goods and Services | Insurance agencies; Insurance consultancy |
| Pseudo Mark | SERRANO SHIFT INSURANCE |
| Description of Mark | The mark consists of a stylized geometric letter "S" to the left of the stylized text "SHFT" stacked above "INSURANCE". |
| Goods and Services | Tops as clothing; Headwear |
| NOT AVAILABLE | "INSURANCE" |
| Pseudo Mark | S SHIFT INSURANCE |
Classification Information
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, April 28, 2025 |
| Primary Code | 025 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, April 28, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | Tuesday, October 24, 2023 |
| First Use In Commerce Date | Tuesday, October 24, 2023 |
Trademark Owner History
| Party Name | SERRANO FAMILY ENTERPRISES, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Rancho Cucamonga, CA 91730 |
| Party Name | SERRANO FAMILY ENTERPRISES, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Rancho Cucamonga, CA 91730 |
Trademark Events
| Event Date | Event Description |
| Monday, April 28, 2025 | NEW APPLICATION ENTERED |
| Monday, April 28, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, September 8, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, September 8, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, September 17, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, September 23, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 15, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 21, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 21, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 16, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
