S SHFT INSURANCE Trademark
Trademark Overview
On Monday, April 28, 2025, a trademark application was filed for S SHFT INSURANCE with the United States Patent and Trademark Office. The USPTO has given the S SHFT INSURANCE trademark a serial number of 99158183. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, October 21, 2025. This trademark is owned by SERRANO FAMILY ENTERPRISES, INC.. The S SHFT INSURANCE trademark is filed in the Clothing & Apparel Products and Insurance & Financial Services categories with the following description:
Insurance agencies; Insurance consultancy
Tops as clothing; Headwear
General Information
| Serial Number | 99158183 |
| Word Mark | S SHFT INSURANCE |
| Filing Date | Monday, April 28, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, October 21, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 21, 2025 |
Trademark Statements
| Goods and Services | Insurance agencies; Insurance consultancy |
| Pseudo Mark | SERRANO SHIFT INSURANCE |
| Description of Mark | The mark consists of a stylized geometric letter "S" to the left of the stylized text "SHFT" stacked above "INSURANCE". |
| Goods and Services | Tops as clothing; Headwear |
| NOT AVAILABLE | "INSURANCE" |
| Pseudo Mark | S SHIFT INSURANCE |
Classification Information
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, April 28, 2025 |
| Primary Code | 025 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, April 28, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | Tuesday, October 24, 2023 |
| First Use In Commerce Date | Tuesday, October 24, 2023 |
Trademark Owner History
| Party Name | SERRANO FAMILY ENTERPRISES, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Rancho Cucamonga, CA 91730 |
| Party Name | SERRANO FAMILY ENTERPRISES, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Rancho Cucamonga, CA 91730 |
Trademark Events
| Event Date | Event Description |
| Monday, April 28, 2025 | NEW APPLICATION ENTERED |
| Monday, April 28, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, September 8, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, September 8, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, September 17, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, September 23, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 15, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 21, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 21, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
