RICE UP! EAT SMART Trademark

Trademark Overview


On Wednesday, October 5, 2016, a trademark application was filed for RICE UP! EAT SMART with the United States Patent and Trademark Office. The USPTO has given the RICE UP! EAT SMART trademark a serial number of 79200365. The federal status of this trademark filing is SECTION 71 ACCEPTED as of Monday, March 18, 2024. This trademark is owned by NUHEALTH AD. The RICE UP! EAT SMART trademark is filed in the Staple Food Products category with the following description:

Rice crisps; rice crackers; rice cake snacks; rice biscuits
rice up! eat smart

General Information


Serial Number79200365
Word MarkRICE UP! EAT SMART
Filing DateWednesday, October 5, 2016
Status706 - SECTION 71 ACCEPTED
Status DateMonday, March 18, 2024
Registration Number5248291
Registration DateTuesday, July 25, 2017
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, May 9, 2017

Trademark Statements


Goods and ServicesRice crisps; rice crackers; rice cake snacks; rice biscuits
Description of MarkThe mark consists of the stylized wording "RICE UP!" with "rice" in white and "Up!" in green, all appearing on a brown background. The green exclamation mark has white shadowing behind it. To the left of the word "up" is a green circle with stylized white leaves within it. The white wording "EAT SMART" and two white circles, one on either side of the wording, appears below on a green background.
Indication of Colors claimedThe color(s) white, brown and green is/are claimed as a feature of the mark.

Classification Information


International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateTuesday, January 17, 2017
Primary Code030
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameKONSTANTIN 2004 AD
Party Type32 - New Owner After Registration
Legal Entity Type99 - Other
AddressPlovdiv BG-4000
BG

Party NameNUHEALTH AD
Party Type31 - New Owner After Registration
Legal Entity Type99 - Other
AddressBG

Party NameNOT AVAILABLE
Party Type30 - Original Registrant
Legal Entity Type01 - Individual
AddressBG-4000 Plovdiv
BG

Party NameNOT AVAILABLE
Party Type20 - Owner at Publication
Legal Entity Type01 - Individual
AddressBG-4000 Plovdiv
BG

Party NameNOT AVAILABLE
Party Type10 - Original Applicant
Legal Entity Type01 - Individual
AddressBG-4000 Plovdiv
BG

Trademark Events


Event DateEvent Description
Thursday, January 12, 2017SN ASSIGNED FOR SECT 66A APPL FROM IB
Tuesday, January 17, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, January 17, 2017ASSIGNED TO EXAMINER
Tuesday, January 17, 2017NON-FINAL ACTION WRITTEN
Wednesday, January 18, 2017NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Saturday, January 21, 2017APPLICATION FILING RECEIPT MAILED
Monday, January 23, 2017REFUSAL PROCESSED BY MPU
Monday, January 23, 2017NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Saturday, February 18, 2017REFUSAL PROCESSED BY IB
Monday, February 20, 2017FAX RECEIVED
Friday, March 3, 2017ASSIGNED TO LIE
Thursday, March 9, 2017PAPER RECEIVED
Tuesday, March 21, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, March 21, 2017AMENDMENT FROM APPLICANT ENTERED
Saturday, April 1, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, April 3, 2017LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, April 19, 2017NOTICE OF PUBLICATION
Tuesday, May 9, 2017PUBLISHED FOR OPPOSITION
Tuesday, July 25, 2017REGISTERED-PRINCIPAL REGISTER
Wednesday, October 25, 2017FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB
Tuesday, November 7, 2017FINAL DISPOSITION PROCESSED
Tuesday, November 7, 2017FINAL DISPOSITION NOTICE SENT TO IB
Thursday, November 16, 2017CHANGE OF OWNER RECEIVED FROM IB
Friday, November 24, 2017FINAL DECISION TRANSACTION PROCESSED BY IB
Thursday, March 7, 2019CHANGE OF OWNER RECEIVED FROM IB
Thursday, July 2, 2020NEW REPRESENTATIVE AT IB RECEIVED
Wednesday, June 28, 2023TEAS SECTION 71 RECEIVED
Monday, March 11, 2024CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, March 18, 2024REGISTERED-SEC.71 ACCEPTED
Monday, March 18, 2024NOTICE OF ACCEPTANCE OF SEC. 71 - E-MAILED