| Serial Number | 90316401 |
| Word Mark | REDEFINED THE BRAND |
| Filing Date | Thursday, November 12, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, February 15, 2022 |
| Registration Number | 6642442 |
| Registration Date | Tuesday, February 15, 2022 |
| Mark Drawing | 5000 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, November 30, 2021 |
| Description of Mark | The mark consists of the stylized wording "REDEFINED THE BRAND" wherein the letter "R" in "REDEFINED" appears much larger and in red, "EDEFINED" appears in black, and "THE BRAND" appears below the latter half of "REDEFINED" in black in a contrasting font. |
| Goods and Services | Eyeliners; Foundations; Lipstick; Make-up; Mascara; Colognes, perfumes and cosmetics; Concealers for facial lines and wrinkles; Cosmetic pencils; Essential oils as perfume for laundry purposes; Face creams for cosmetic use; Face powder; Facial concealer; False eyelashes; Gels for cosmetic purposes; Hair color; Hair color removers; Lip balm; Lip glosses; Make-up primers; Make-up removing preparations; Nail polish; Nail polish remover; Nail polishing powder; Oils for perfumes and scents; Perfume oils; Perfumed creams; Perfumed soaps; Perfumed talcum powder; Skin bronzer |
| Goods and Services | Dresses; Hats; Pajamas; Shirts; Shoes; Sweaters; Athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps, athletic uniforms; Belts; Bottoms as clothing; Dress shirts; Embroidered clothing, namely, shirts, jackets, pants; Graphic T-shirts; Head wraps; Hoodies; Jackets; Jerseys; Outerwear, namely, coats, hats, gloves, boots; Shirts and short-sleeved shirts; Shirts for suits; Sports caps and hats; Golf shirts; Over shirts; Sports shirts; T-shirts; Tee shirts; Yoga shirts |
| Indication of Colors claimed | The color(s) red, and black is/are claimed as a feature of the mark. |
| Disclaimer with Predetermined Text | "THE BRAND" |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 12, 2021 |
| Primary Code | 003 |
| First Use Anywhere Date | Wednesday, January 1, 2020 |
| First Use In Commerce Date | Wednesday, January 1, 2020 |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 12, 2021 |
| Primary Code | 025 |
| First Use Anywhere Date | Wednesday, January 1, 2020 |
| First Use In Commerce Date | Wednesday, January 1, 2020 |
| Party Name | STEF & ROME, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | ZION, IL 600990375 |
| Party Name | STEF & ROME, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | ZION, IL 600990375 |
| Party Name | STEF & ROME, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | ZION, IL 600990375 |
| Event Date | Event Description |
| Tuesday, February 15, 2022 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 30, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 30, 2021 | PUBLISHED FOR OPPOSITION |
| Wednesday, November 10, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, October 21, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 20, 2021 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, October 20, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, October 20, 2021 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, October 6, 2021 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, October 5, 2021 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, October 5, 2021 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Saturday, April 24, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Saturday, April 24, 2021 | NON-FINAL ACTION E-MAILED |
| Saturday, April 24, 2021 | NON-FINAL ACTION WRITTEN |
| Wednesday, April 21, 2021 | ASSIGNED TO EXAMINER |
| Tuesday, January 12, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Monday, November 16, 2020 | NEW APPLICATION ENTERED IN TRAM |