READING IS AT THE HEART OF EVERYTHING WE DO Trademark

Trademark Overview


On Friday, April 17, 1998, a trademark application was filed for READING IS AT THE HEART OF EVERYTHING WE DO with the United States Patent and Trademark Office. The USPTO has given the READING IS AT THE HEART OF EVERYTHING WE DO trademark a serial number of 75469758. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, May 5, 2023. This trademark is owned by Addison Wesley Longman, Inc.. The READING IS AT THE HEART OF EVERYTHING WE DO trademark is filed in the Paper & Printed Material Products category with the following description:

[ bookmarks, ] printed instructional and educational materials over a wide curricular area for students in preschool through grade 12 and for teachers and parents of such children; and for catalogues featuring educational and instructional books, [ audiotapes, CDROMs, software, and educational kits ] on a wide area of curricular subject for teachers, parents and children in preschool through grade 12
reading is at the heart of everything we do

General Information


Serial Number75469758
Word MarkREADING IS AT THE HEART OF EVERYTHING WE DO
Filing DateFriday, April 17, 1998
Status710 - CANCELLED - SECTION 8
Status DateFriday, May 5, 2023
Registration Number2639943
Registration DateTuesday, October 22, 2002
Mark Drawing1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, February 9, 1999

Trademark Statements


Goods and Services[ bookmarks, ] printed instructional and educational materials over a wide curricular area for students in preschool through grade 12 and for teachers and parents of such children; and for catalogues featuring educational and instructional books, [ audiotapes, CDROMs, software, and educational kits ] on a wide area of curricular subject for teachers, parents and children in preschool through grade 12

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, May 5, 2023
Primary Code016
First Use Anywhere DateWednesday, September 1, 1999
First Use In Commerce DateWednesday, September 1, 1999

Trademark Owner History


Party NameSAVVAS LEARNING COMPANY LLC
Party Type33 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressHOBOKEN, NJ 07030

Party NameK12 LEARNING SERVICES LLC
Party Type32 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressHOBOKEN, NJ 07030

Party NamePEARSON EDUCATION, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressNew York City, NY 100131048

Party NameAddison Wesley Longman, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressReading, MA 01867

Party NameAddison Wesley Longman, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressReading, MA 01867

Party NameAddison Wesley Longman, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressReading, MA 01867

Trademark Events


Event DateEvent Description
Friday, May 5, 2023CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Wednesday, June 29, 2022ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Friday, October 22, 2021COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, August 25, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, June 16, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Friday, January 24, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, January 24, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, November 6, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, November 6, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, October 30, 2019AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, July 10, 2019AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, October 30, 2015APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, October 30, 2015TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, October 23, 2015ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, October 23, 2015TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, May 14, 2013NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Tuesday, May 14, 2013REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Tuesday, May 14, 2013REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, May 14, 2013CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, April 19, 2013TEAS SECTION 8 & 9 RECEIVED
Tuesday, February 21, 2012TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, November 26, 2008REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, October 17, 2008ASSIGNED TO PARALEGAL
Wednesday, October 15, 2008TEAS SECTION 8 & 15 RECEIVED
Thursday, February 7, 2008CASE FILE IN TICRS
Wednesday, April 11, 2007AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Sunday, September 10, 2006REVIEW OF CORRESPONDENCE COMPLETE
Friday, July 9, 2004PAPER RECEIVED
Tuesday, October 22, 2002REGISTERED-PRINCIPAL REGISTER
Thursday, August 1, 2002ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, August 1, 2002ASSIGNED TO EXAMINER
Monday, July 29, 2002STATEMENT OF USE PROCESSING COMPLETE
Tuesday, November 13, 2001USE AMENDMENT FILED
Saturday, November 10, 2001SOU EXTENSION 5 GRANTED
Sunday, November 4, 2001SOU EXTENSION 5 FILED
Thursday, July 18, 2002PETITION TO REVIVE-GRANTED
Tuesday, November 13, 2001PETITION TO REVIVE-RECEIVED
Tuesday, January 15, 2002ABANDONMENT - NO USE STATEMENT FILED
Wednesday, May 16, 2001SOU EXTENSION 4 GRANTED
Thursday, May 3, 2001SOU EXTENSION 4 FILED
Monday, November 20, 2000SOU EXTENSION 3 GRANTED
Wednesday, August 23, 2000SOU EXTENSION 3 FILED
Wednesday, April 12, 2000SOU EXTENSION 2 GRANTED
Wednesday, February 16, 2000SOU EXTENSION 2 FILED
Thursday, September 16, 1999SOU EXTENSION 1 GRANTED
Thursday, September 16, 1999SOU EXTENSION 1 FILED
Tuesday, May 4, 1999NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, February 9, 1999PUBLISHED FOR OPPOSITION
Friday, January 8, 1999NOTICE OF PUBLICATION
Monday, October 26, 1998APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, October 23, 1998EXAMINER'S AMENDMENT MAILED
Thursday, October 15, 1998ASSIGNED TO EXAMINER