PURA VIDA Trademark

Trademark Overview


On Sunday, June 24, 2018, a trademark application was filed for PURA VIDA with the United States Patent and Trademark Office. The USPTO has given the PURA VIDA trademark a serial number of 88012504. The federal status of this trademark filing is REGISTERED as of Tuesday, February 12, 2019. This trademark is owned by Creative Genius, Inc.. The PURA VIDA trademark is filed in the Advertising, Business and Retail Services category with the following description:

On-line retail store services featuring bracelets, jewelry, blankets, towels, clutches, and clothing; Retail store services featuring bracelets, jewelry, blankets, towels, clutches, and clothing
pura vida

General Information


Serial Number88012504
Word MarkPURA VIDA
Filing DateSunday, June 24, 2018
Status700 - REGISTERED
Status DateTuesday, February 12, 2019
Registration Number5674853
Registration DateTuesday, February 12, 2019
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, November 27, 2018

Trademark Statements


Goods and ServicesOn-line retail store services featuring bracelets, jewelry, blankets, towels, clutches, and clothing; Retail store services featuring bracelets, jewelry, blankets, towels, clutches, and clothing
Translation of Words in MarkThe English translation of "Pura Vida "in the mark is "Pure Life".

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, June 29, 2018
Primary Code035
First Use Anywhere DateWednesday, September 1, 2010
First Use In Commerce DateWednesday, September 1, 2010

Trademark Owner History


Party NameCREATIVE GENIUS, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressLa Jolla, CA 92037

Party NameCreative Genius, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSan Diego, CA 92037

Party NameCreative Genius, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSan Diego, CA 92037

Party NameCreative Genius, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSan Diego, CA 92037

Trademark Events


Event DateEvent Description
Monday, February 12, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, May 23, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, May 23, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, May 23, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, May 23, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, May 23, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, July 31, 2019AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, February 12, 2019REGISTERED-PRINCIPAL REGISTER
Tuesday, November 27, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 27, 2018PUBLISHED FOR OPPOSITION
Wednesday, November 7, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Monday, October 15, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, October 12, 2018ASSIGNED TO EXAMINER
Friday, June 29, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, June 27, 2018NEW APPLICATION ENTERED