| Serial Number | 98688630 |
| Word Mark | PLAY OR PERISH |
| Filing Date | Thursday, August 8, 2024 |
| Status | 688 - NOTICE OF ALLOWANCE - ISSUED |
| Status Date | Tuesday, December 3, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, October 22, 2024 |
| Goods and Services | Hats; Headwear; Shirts; Shorts; Socks; Sweaters; Outerwear, namely, jackets, sweaters, rain jackets, rain pants, and hats; Clothing belts; Clothing jackets; Polo shirts; T-shirts |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 8, 2024 |
| Primary Code | 025 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | SUGARLOAF SOCIAL CLUB, LLC |
| Party Type | 21 - New Owner After Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | PONTE VEDRA BEACH, FL 32082 |
| Party Name | Sugarloaf Golf, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Ponte Vedra Beach, FL 32082 |
| Party Name | Sugarloaf Golf, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Ponte Vedra Beach, FL 32082 |
| Event Date | Event Description |
| Thursday, August 8, 2024 | NEW APPLICATION ENTERED |
| Thursday, August 8, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, September 13, 2024 | ASSIGNED TO EXAMINER |
| Tuesday, September 17, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 2, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 22, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 22, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 3, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, January 29, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |