| Serial Number | 99228242 |
| Word Mark | PANIOLO BUCKING COMPANY RIDE HARD, LIVE PONO |
| Filing Date | Wednesday, June 11, 2025 |
| Status | 661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED |
| Status Date | Thursday, November 6, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Description of Mark | The mark consists of a stylized depiction of a bucking bull leaping over ocean waves inside a framed ornamental scrollwork. Above the bull is the wording "PANIOLO BUCKING COMPANY" in bold, stylized uppercase letters, with an accurate depiction of the eight main Hawaiian Islands appearing directly below the wording. Beneath the bull is the phrase "RIDE HARD, LIVE PONO" in uppercase letters within a curved banner. The black square represents background and/or transparent areas and is not a feature of the mark. |
| Goods and Services | Educational kits sold as a unit in the field of rodeo culture, paniolo culture, consisting primarily of printed stickers for promotional or decorative purposes and also including DVDs |
| Goods and Services | Sculptures of ceramic drinkware, stainless steel drinkware, namely, mugs, tumblers, and insulated containers for beverages |
| Goods and Services | belt buckles not of precious metal; patches, namely, cloth patches, leather patches for clothing, embroidered patches for clothing, |
| NOT AVAILABLE | "COMPANY" and the design of Hawaii |
| Goods and Services | Fabric sold as an integral component of finished clothing items, namely, clothing, namely Tshirts, long sleeve shirts, hats. |
| Pseudo Mark | PANIOLO BUCKING COMPANY RIDE HARD LIVE PONO |
| Translation of Words in Mark | The English translation of the Hawaiian wording Paniolo in the mark is Cowboy. The English translation of the Hawaiian wording Pono in the mark is "Pono" is the Hawaiian word meaning "righteousness," "goodness," or "living morally and in balance.". |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, June 11, 2025 |
| Primary Code | 016 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes. |
| US Class Codes | 002, 013, 023, 029, 030, 033, 040, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, June 11, 2025 |
| Primary Code | 021 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, June 11, 2025 |
| Primary Code | 025 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 026 - Lace and embroidery, ribbons and braid; buttons, hooks and eyes, pins and needles; artificial flowers. |
| US Class Codes | 037, 039, 040, 042, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, November 6, 2025 |
| Primary Code | 026 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Paniolo Bucking Company LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Fort Worth, TX 76102 |
| Event Date | Event Description |
| Wednesday, June 11, 2025 | NEW APPLICATION ENTERED |
| Wednesday, June 11, 2025 | APPLICATION FILING RECEIPT MAILED |
| Friday, October 17, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, October 17, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, October 30, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, November 5, 2025 | NON-FINAL ACTION WRITTEN |
| Wednesday, November 5, 2025 | NON-FINAL ACTION E-MAILED |
| Wednesday, November 5, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, November 6, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, November 6, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, November 6, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, November 6, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, November 6, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, November 6, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |