| Serial Number | 98650817 |
| Word Mark | OF THE HIGHEST ORDER |
| Filing Date | Tuesday, July 16, 2024 |
| Status | 731 - SECOND EXTENSION - GRANTED |
| Status Date | Monday, April 6, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 11, 2025 |
| Goods and Services | Cosmetics; Beauty care cosmetics; Lip oil, not medicated; Fragrances, perfumes and colognes |
| Goods and Services | Operating an online shopping site in the nature of an ecommerce platform in the field of clothing, cosmetics, jewelry and fragrance; Retail store and online retail store services featuring clothing and cosmetics; Electronic commerce services, namely, providing information about products via telecommunication networks for advertising and sales purposes |
| Goods and Services | Designing, creating, maintaining and hosting online retail and electronic commerce websites for others; Developing and hosting a server on a global computer network for the purpose of facilitating e-commerce via such a server; Providing graphic and multimedia design services for the purpose of promoting the goods and services of others; Planning, design, development and maintenance of online websites for third parties; Providing temporary use of online non-downloadable software for providing content subscriptions and accessing multimedia entertainment and educational content produced by artists and influencers about beauty, personal care, cosmetics, skincare, haircare, make-up, and dietary supplements and beauty supplies, personal care products, cosmetics, skincare products, haircare products, make-up, and dietary supplements |
| Goods and Services | Clothing, namely, shirts, t-shirts, blouses, tank tops, halter tops, sweaters, sweatshirts, blazers, pants, shorts, jumpsuits, bodysuits, rompers, jeans, sweatpants, tights, leggings, dresses and skirts; Ties as clothing; pocket squares; clothing belts; swimsuits; underwear; loungewear; sleepwear; bathrobes; bras; sports bras; lingerie; Outerwear, namely, outer jackets, coats, vests, capes, shawls, scarves, gloves, mittens, and earmuffs; Footwear; Headwear |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, July 16, 2024 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, July 16, 2024 |
| Primary Code | 025 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, July 16, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, July 16, 2024 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | SuperOrdinaryUSA Holdco, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Newport Beach, CA 92660 US |
| Party Name | SuperOrdinaryUSA Holdco, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Newport Beach, CA 92660 US |
| Event Date | Event Description |
| Tuesday, July 16, 2024 | NEW APPLICATION ENTERED |
| Tuesday, July 16, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, January 2, 2025 | ASSIGNED TO EXAMINER |
| Thursday, January 9, 2025 | NON-FINAL ACTION WRITTEN |
| Thursday, January 9, 2025 | NON-FINAL ACTION E-MAILED |
| Thursday, January 9, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, January 10, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, January 10, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, January 10, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, February 12, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 5, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 11, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 11, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 6, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, September 10, 2025 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, September 10, 2025 | SOU EXTENSION 1 FILED |
| Thursday, September 11, 2025 | SOU EXTENSION 1 GRANTED |
| Thursday, September 11, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, April 6, 2026 | SOU TEAS EXTENSION RECEIVED |
| Monday, April 6, 2026 | SOU EXTENSION 2 FILED |
| Monday, April 6, 2026 | SOU EXTENSION 2 GRANTED |
| Tuesday, April 7, 2026 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |