NOT YOUR MOTHER'S Trademark

Trademark Overview


On Monday, November 21, 2011, a trademark application was filed for NOT YOUR MOTHER'S with the United States Patent and Trademark Office. The USPTO has given the NOT YOUR MOTHER'S trademark a serial number of 85980776. The federal status of this trademark filing is REGISTERED AND RENEWED as of Friday, May 17, 2024. This trademark is owned by DeMert Brands, Inc.. The NOT YOUR MOTHER'S trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Hair care preparations, namely, hairsprays, hair mist, shampoos, dry shampoo, conditioners, setting lotion, styling gel, styling cream, styling spray, hair powder, detangler
not your mother's

General Information


Serial Number85980776
Word MarkNOT YOUR MOTHER'S
Filing DateMonday, November 21, 2011
Status800 - REGISTERED AND RENEWED
Status DateFriday, May 17, 2024
Registration Number4482689
Registration DateTuesday, February 11, 2014
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, April 3, 2012

Trademark Statements


Goods and ServicesHair care preparations, namely, hairsprays, hair mist, shampoos, dry shampoo, conditioners, setting lotion, styling gel, styling cream, styling spray, hair powder, detangler

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateTuesday, November 29, 2011
Primary Code003
First Use Anywhere DateMonday, December 7, 2009
First Use In Commerce DateMonday, December 7, 2009

Trademark Owner History


Party NameDEMERT BRANDS, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressLUTZ, FL 33549

Party NameDeMert Brands, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressLutz, FL 33549

Party NameDeMert Brands, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressLutz, FL 33549

Party NameDeMert Brands, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressLutz, FL 33549

Trademark Events


Event DateEvent Description
Tuesday, November 29, 2011NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, November 24, 2011NEW APPLICATION ENTERED
Friday, February 3, 2012ASSIGNED TO EXAMINER
Wednesday, February 8, 2012APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, February 24, 2012ASSIGNED TO LIE
Friday, February 24, 2012LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, March 14, 2012NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, April 3, 2012PUBLISHED FOR OPPOSITION
Tuesday, April 3, 2012OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, May 29, 2012NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, November 28, 2012SOU TEAS EXTENSION RECEIVED
Wednesday, November 28, 2012SOU EXTENSION 1 FILED
Wednesday, November 28, 2012SOU EXTENSION 1 GRANTED
Friday, November 30, 2012NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, May 23, 2013SOU TEAS EXTENSION RECEIVED
Thursday, May 23, 2013SOU EXTENSION 2 FILED
Thursday, June 20, 2013CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, June 21, 2013SOU EXTENSION 2 GRANTED
Saturday, June 22, 2013NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, November 26, 2013TEAS STATEMENT OF USE RECEIVED
Tuesday, November 26, 2013DIVISIONAL REQUEST RECEIVED
Tuesday, November 26, 2013USE AMENDMENT FILED
Tuesday, November 26, 2013TEAS REQUEST TO DIVIDE RECEIVED
Wednesday, November 27, 2013SOU TEAS EXTENSION RECEIVED
Friday, December 6, 2013ITU OFFICE ACTION ISSUED FOR DIVISIONAL REQUEST
Thursday, December 12, 2013TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, December 12, 2013RESPONSE TO ITU OFFICE ACTION ENTERED
Tuesday, December 24, 2013DIVISIONAL PROCESSING COMPLETE
Wednesday, December 25, 2013NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, January 2, 2014ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, November 27, 2013SOU EXTENSION 3 FILED
Tuesday, December 24, 2013SOU EXTENSION 3 GRANTED
Tuesday, December 24, 2013STATEMENT OF USE PROCESSING COMPLETE
Saturday, January 4, 2014LAW OFFICE REGISTRATION REVIEW COMPLETED
Tuesday, February 11, 2014REGISTERED-PRINCIPAL REGISTER
Thursday, April 9, 2015TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, February 11, 2019COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Monday, March 4, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, March 4, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, March 6, 2019AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, May 3, 2019TEAS SECTION 8 & 15 RECEIVED
Wednesday, June 12, 2019CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, January 7, 2014NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Friday, June 14, 2019NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Saturday, February 11, 2023COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, February 2, 2024TEAS SECTION 8 & 9 RECEIVED
Friday, May 17, 2024CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, June 14, 2019REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, January 31, 2024ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Friday, May 17, 2024REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Friday, May 17, 2024REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Friday, May 17, 2024NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED