Trademark Overview
On Wednesday, December 24, 2025, a trademark application was filed for NOON with the United States Patent and Trademark Office. The USPTO has given the NOON trademark a serial number of 79443757. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, February 12, 2026. This trademark is owned by BetterBrekkieCo Pty Ltd. The NOON trademark is filed in the Pharmaceutical Products, Meat & Processed Food Products, and Staple Food Products categories with the following description:
Dairy-based products, other than ice cream, custard, or frozen yoghurt; dairy-based beverages; flavoured milk drinks; dairy-based drinks; milk-based energy drinks; milk enriched with protein; vitamin-enriched milk; plant-based milk substitutes; milk and milk products; oat milk; soy milk; soy milk-based beverages; coconut milk; rice milk; beverages consisting primarily of milk; coconut milk-based beverages; rice milk-based beverages; nut milk; almond milk; almond milk-based beverages; non-dairy milk substitutes; dairy products based on milk substitutes, other than ice cream, custard, or frozen yoghurt; cultured dairy products; yoghurt; flavoured yoghurt; milk substitutes; yoghurt based on milk substitutes; non-dairy yoghurt; yoghurt based drinks; whey; dried whey; soy-based snack foods; soya bean-based snack foods; fruit-based snack foods; fruit-based snack bars; dried fruit-based snack foods; vegetable-based snack foods; nut and dried fruit-based snack bars; nut-based snack bars; nut a...
Instant oatmeal; oat biscuits; oatmeal; oat-based snack food; processed oats; rolled oats; porridge oats; cereal preparations, namely, cereal-based snack foods; breakfast cereals; cereal bars; cereal-based snack bars; cereal-based energy bars; high-protein cereal bars; gluten-free cereal products, namely, breakfast cereals, cereal bars and cereal-based snack foods; cereal flour; processed grains; processed whole grains; cereal-based snack foods; grain-based snack foods; wheat-based snack foods; processed cereals; processed wheat; wheat porridge; wheat flour; flour-based snack foods; nut flours; muesli; muesli-based snack foods; muesli bars; muesli-based snack bars; rice-based snack foods; rice cakes; corn-based snack foods; maize-based snack foods; bread; wholemeal bread; whole-grain bread; pastry; baked goods; gluten-free bakery products; biscuits; cookies; rice crackers; crackers; cakes; frozen yoghurt; frozen yoghurt-based snack foods; tapioca; coffee; coffee drinks; coffee-based be...
Nutritional supplements; drinks containing probiotics, prebiotics and vitamins for use as a nutritional supplement; beverages containing probiotics, prebiotics and vitamins for use as a nutritional supplement; liquid nutritional supplement; nutritional supplement energy bars; protein food supplements; protein-based food supplements; nutritional supplements containing vitamins and minerals; mineral nutritional supplements; vitamins, minerals and antioxidants being nutritional and dietary supplements; nutritional and food supplements