| Description of Mark | The mark consists of The mark consists of the stylized wording “NOIRELamar,” with “NOIRE” presented in a bold, jagged, graffiti-inspired uppercase font featuring dripping and splattered effects, visually expressing a dark, rebellious, gothic-streetwear aesthetic. The letter “O” in “NOIRE” includes a stylized, melting drip element, symbolizing a gritty, underground creative energy. The word “Lamar” is displayed in a dynamic, handwritten script that overlaps the lower portion of “NOIRE,” evoking a signature-like, custom-crafted identity rooted in individuality and exclusivity.The letter “N” within “NOIRE” subtly incorporates the brand creator’s personal artistic insignia, embedded through sharp, angular, weapon-like edges and three jagged slash-like strokes intersecting the form—symbolically acting as a signature element and layered visual encryption. This hidden-in-plain-sight design choice reflects both ownership and creative authorship, reinforcing the mark’s concept of authenticity, protection, and personal expression.The word “NOIRE” is filled with black (#000000) and outlined in white (#FFFFFF), surrounded by a glowing stroke of neon purple (#8000FF), which amplifies its moody, nocturnal aesthetic. The word “Lamar” is rendered in solid purple (#8000FF), outlined in white (#FFFFFF) and shadowed in black, delivering high visual impact and stark contrast against the background. The full design is positioned on a black (#000000) field, further anchoring the brand’s dark, emotive atmosphere.Color is claimed as a feature of the mark. The colors black (#000000), white (#FFFFFF), and purple (#8000FF) are integral to the mark’s identity, embodying its gothic, emo, and high-fashion streetwear influences while expressing artistic defiance, depth, and cultural edge. |
| Goods and Services | Hoodies; Pants; Clothing jackets for Custom Design Apparel, for all ages; Hats; Graphic T-shirts; Men's and women's jackets, coats, trousers, vests; Fashion masks being ski masks; Face masks being headwear; Ski masks being clothing; Business wear, namely, suits, jackets, trousers, blazers, blouses, shirts, skirts, dresses and footwear; Dresses for women; Dresses for girls; Sweatsuits; Tracksuits; Polo shirts; Tank tops; Swimwear; Lingerie; Shorts; Athletic jackets; Athletic tops; Athletic bottoms |
