NEW STANDARD Trademark

Trademark Overview


On Monday, October 21, 2019, a trademark application was filed for NEW STANDARD with the United States Patent and Trademark Office. The USPTO has given the NEW STANDARD trademark a serial number of 88662128. The federal status of this trademark filing is REGISTERED as of Tuesday, November 24, 2020. This trademark is owned by Canterra Licensing Holdings Company LLC. The NEW STANDARD trademark is filed in the Clothing & Apparel Products category with the following description:

clothing, namely, shirts, sweatshirts, vests, jackets, tops as clothing; hats; bandanas; socks
new standard

General Information


Serial Number88662128
Word MarkNEW STANDARD
Filing DateMonday, October 21, 2019
Status700 - REGISTERED
Status DateTuesday, November 24, 2020
Registration Number6207147
Registration DateTuesday, November 24, 2020
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, March 3, 2020

Trademark Statements


Goods and Servicesclothing, namely, shirts, sweatshirts, vests, jackets, tops as clothing; hats; bandanas; socks

Classification Information


International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateThursday, October 24, 2019
Primary Code025
First Use Anywhere DateSunday, May 3, 2020
First Use In Commerce DateSunday, May 3, 2020

Trademark Owner History


Party NameCanterra Licensing Holdings Company LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressDetroit, MI 48226

Party NameCanterra Licensing Holdings Company LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressDetroit, MI 48226

Party NameCanterra Licensing Holdings Company LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressDetroit, MI 48226

Trademark Events


Event DateEvent Description
Thursday, October 24, 2019NEW APPLICATION ENTERED
Thursday, October 24, 2019NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, January 27, 2020ASSIGNED TO EXAMINER
Monday, January 27, 2020APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, February 12, 2020NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, March 3, 2020PUBLISHED FOR OPPOSITION
Tuesday, March 3, 2020OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Wednesday, March 18, 2020EXTENSION OF TIME TO OPPOSE RECEIVED
Sunday, July 12, 2020EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED
Tuesday, August 25, 2020NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, October 6, 2020TEAS STATEMENT OF USE RECEIVED
Wednesday, October 21, 2020CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, October 6, 2020USE AMENDMENT FILED
Wednesday, October 21, 2020STATEMENT OF USE PROCESSING COMPLETE
Wednesday, October 21, 2020ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, October 22, 2020NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, November 24, 2020REGISTERED-PRINCIPAL REGISTER
Thursday, September 30, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, September 30, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, September 30, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, September 30, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, September 30, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, November 24, 2025COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED