NEW ERA CRISPY WHITE ROUNDS BETTER MADE SPECIAL SINCE 1930 Trademark
Trademark Overview
On Thursday, March 12, 2026, a trademark application was filed for NEW ERA CRISPY WHITE ROUNDS BETTER MADE SPECIAL SINCE 1930 with the United States Patent and Trademark Office. The USPTO has given the NEW ERA CRISPY WHITE ROUNDS BETTER MADE SPECIAL SINCE 1930 trademark a serial number of 99697786. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, March 12, 2026. This trademark is owned by Better Made Snack Foods Incorporated. The NEW ERA CRISPY WHITE ROUNDS BETTER MADE SPECIAL SINCE 1930 trademark is filed in the Staple Food Products category with the following description:
Tortilla chips
General Information
| Serial Number | 99697786 |
| Word Mark | NEW ERA CRISPY WHITE ROUNDS BETTER MADE SPECIAL SINCE 1930 |
| Filing Date | Thursday, March 12, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Thursday, March 12, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Indication of Colors claimed | The color(s) blue, brown, green, red, white and yellow is/are claimed as a feature of the mark is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of The mark consists of the wording "BETTER MADE SPECIAL Since 1930 NEW ERA Crispy White Rounds" and a design. The wording "BETTER MADE SPECIAL" is superimposed on a shield design. The wording "BETTER MADE SPECIAL" is displayed in the middle of the mark, with "BETTER MADE" in white stylized font, and "SPECIAL" in blue stylized font, displayed against a shaded shield design featuring an inner line around the perimeter thereof. Most of the shield design is red, with yellow and white outlining. A design of the upper portion of a stylized woman wearing a bonnet and dress appears above the shield in the colors red, blue, yellow and white, and the stylized wording "Since 1930" appears below the shield in blue against a white background. Under the wording "BETTER MADE SPECIAL" are the capitalized words "NEW ERA" in large stylized yellow letters outlined in blue. Under the words "NEW ERA" are the words "Crispy White Rounds" in medium-sized, stylized white font outlined in blue. There is a stylized cactus design in green to the left and the right of the wording "BETTER MADE SPECIAL". There are depictions of the outlines of small mountains, rock formations, brush and cacti around the green cacti, the foregoing depicted in brown and green. The top two thirds of the mark depicts a blue desert sky with a few light clouds. At the very bottom of the mark is a partial depiction of tortilla chips in yellow. |
| Goods and Services | Tortilla chips |
| NOT AVAILABLE | "SINCE 1930", "Crispy White Rounds" and the pictorial representation of a partial image of tortilla chips" |
Classification Information
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, March 12, 2026 |
| Primary Code | 030 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Better Made Snack Foods Incorporated |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Detroit, MI 48213
US |
Trademark Events
| Event Date | Event Description |
| Thursday, March 12, 2026 | NEW APPLICATION ENTERED |
| Thursday, March 12, 2026 | APPLICATION FILING RECEIPT MAILED |
