NEVER BACKWARD ONWARD + UPWARD Trademark
Trademark Overview
On Friday, January 30, 2026, a trademark application was filed for NEVER BACKWARD ONWARD + UPWARD with the United States Patent and Trademark Office. The USPTO has given the NEVER BACKWARD ONWARD + UPWARD trademark a serial number of 99624058. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Thursday, June 11, 2026. The NEVER BACKWARD ONWARD + UPWARD trademark is filed in the Clothing & Apparel Products category with the following description:
Clothing, namely, Shirts , pants , hoodies , t-shirt , headwear , hats, caps
General Information
| Serial Number | 99624058 |
| Word Mark | NEVER BACKWARD ONWARD + UPWARD |
| Filing Date | Friday, January 30, 2026 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Thursday, June 11, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 30, 2026 |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of A circular arrangement of wording surrounding a central symbolic figure. The text forms a complete ring and features a phrase emphasizing forward progression and direction. At the center is an abstract directional symbol composed of intersecting linear forms that extend outward. The text "NEVER BACKWARD" is at the top and "ONWARD + UPWARD" is at the bottom. |
| Goods and Services | Clothing, namely, Shirts , pants , hoodies , t-shirt , headwear , hats, caps |
| Pseudo Mark | NEVER BACKWARD ONWARD PLUS UPWARD |
Classification Information
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, January 30, 2026 |
| Primary Code | 025 |
| First Use Anywhere Date | Friday, January 8, 2021 |
| First Use In Commerce Date | Tuesday, March 1, 2022 |
Trademark Owner History
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Kearney, MO 64060
US |
Trademark Events
| Event Date | Event Description |
| Friday, January 30, 2026 | NEW APPLICATION ENTERED |
| Friday, January 30, 2026 | APPLICATION FILING RECEIPT MAILED |
| Friday, May 22, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, May 22, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, May 28, 2026 | ASSIGNED TO EXAMINER |
| Friday, June 5, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 24, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
