NAT GEO KIDS Trademark

Trademark Overview


On Tuesday, June 9, 2026, a trademark application was filed for NAT GEO KIDS with the United States Patent and Trademark Office. The USPTO has given the NAT GEO KIDS trademark a serial number of 99873678. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Tuesday, June 9, 2026. This trademark is owned by National Geographic Society. The NAT GEO KIDS trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Paper & Printed Material Products, Leather Products, Houseware & Glass Products, Fabrics & Textile Products, Clothing & Apparel Products, Toys & Sporting Goods Products, Meat & Processed Food Products, Staple Food Products, Advertising, Business and Retail Services, and Education & Entertainment Services categories with the following description:

Binoculars; Telescopes; Microscopes; Pre-recorded DVDs featuring live action and animated entertainment for children and television shows; Downloadable educational media, namely, audio files, video recordings, multimedia files, and image files, containing books, articles, photographs, artwork, and publications being magazines and magazine covers, featuring topics in the fields of news, current events, animals, wildlife, cityscapes, landscapes, scenery, nature, conservation, science, exploration, environment, history, culture and activism

Providing online non-downloadable electronic publications in the nature of magazines in the field of stories, games and activities for children; Providing online computer games; Providing educational information in the academic field of science, history, geography, the environment, geology, anthropology, zoology, botany, language, mathematics, art, social studies, world cultures, technology, news and stories, games, music, activities, video, television programs, and motion pictures for children for the purpose of academic study; Providing a website featuring entertainment information in the fields of trivia topics, namely, science, history, geography, the environment, geology, anthropology, zoology, botany, language, mathematics, art, social studies, world cultures, technology, news and stories, games, music, activities, video, television programs, and motion pictures for children; Entertainment services, namely, providing podcasts in the field of children's entertainment; Entertainmen...

Carry-all bags; Luggage; Backpacks; Knapsacks; Purses; Wallets; Umbrellas

Tops as clothing; Bottoms as clothing; Headwear; Footwear; Clothing jackets; Gloves as clothing; Wristbands as clothing; Scarves

Mechanical toys; Children's educational toys for developing cognitive skills; Educational toys for teaching and testing knowledge relating to science, history, geography, the environment, geology, anthropology, zoology, botany, language, mathematics, art, social studies, world cultures, and technology; Board games; Card games; Playing cards; Christmas tree ornaments; Jigsaw puzzles; Remote-controlled toy vehicles; Modeled plastic toy figurines

Online retail store services featuring a wide variety of consumer goods

Printed almanacs; Arts and craft paint kits; Ring binders; Paper folders; Printed books in the field of stories, games and activities for children; Printed magazines in the field of stories, games and activities for children; Printed newsletters in the field of stories, games and activities for children; Printed periodicals in the field of stories, games and activities for children; Paper notebooks; Pencils; Pens; Pen and pencil cases and boxes; Collectible printed trading cards; Globes; Printed calendars

Bed linen; Bath linen; Dining linens

Fruit-based snack food; Nut-based snack foods; Cheese-based snack foods; Meat-based snack foods; Vegetable-based snack foods

Grain-based snack foods

Drinkware; Dinnerware

General Information


Serial Number99873678
Word MarkNAT GEO KIDS
Filing DateTuesday, June 9, 2026
Status630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER
Status DateTuesday, June 9, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesBinoculars; Telescopes; Microscopes; Pre-recorded DVDs featuring live action and animated entertainment for children and television shows; Downloadable educational media, namely, audio files, video recordings, multimedia files, and image files, containing books, articles, photographs, artwork, and publications being magazines and magazine covers, featuring topics in the fields of news, current events, animals, wildlife, cityscapes, landscapes, scenery, nature, conservation, science, exploration, environment, history, culture and activism
Goods and ServicesProviding online non-downloadable electronic publications in the nature of magazines in the field of stories, games and activities for children; Providing online computer games; Providing educational information in the academic field of science, history, geography, the environment, geology, anthropology, zoology, botany, language, mathematics, art, social studies, world cultures, technology, news and stories, games, music, activities, video, television programs, and motion pictures for children for the purpose of academic study; Providing a website featuring entertainment information in the fields of trivia topics, namely, science, history, geography, the environment, geology, anthropology, zoology, botany, language, mathematics, art, social studies, world cultures, technology, news and stories, games, music, activities, video, television programs, and motion pictures for children; Entertainment services, namely, providing podcasts in the field of children's entertainment; Entertainment services, namely, arranging and conducting of competitions in the field of children's entertainment; Museum services; Conducting educational exhibitions in the nature of cultural and entertainment exhibition events; Educational services, namely, providing displays and exhibits in the field of adventure, exploration, travel, people and culture, geography, cartography, science, natural science, nature, wildlife, ecology, social studies, history, natural history, archeology, astronomy, geology, anthropology, zoology, botany, and the environment, and for providing of greater knowledge and understanding of geography and of the world; Educational services, namely, conducting programs in the field of adventure, exploration, travel, people and culture, geography, cartography, science, natural science, nature, wildlife, ecology, social studies, history, natural history, archeology, astronomy, geology, anthropology, zoology, botany, and the environment, and for providing of greater knowledge and understanding of geography and of the world; Arranging and conducting of lectures in the field of adventure, exploration, travel, people and culture, geography, cartography, science, natural science, nature, wildlife, ecology, social studies, history, natural history, archeology, astronomy, geology, anthropology, zoology, botany, and the environment, and for providing of greater knowledge and understanding of geography and of the world
Goods and ServicesCarry-all bags; Luggage; Backpacks; Knapsacks; Purses; Wallets; Umbrellas
Goods and ServicesTops as clothing; Bottoms as clothing; Headwear; Footwear; Clothing jackets; Gloves as clothing; Wristbands as clothing; Scarves
Goods and ServicesMechanical toys; Children's educational toys for developing cognitive skills; Educational toys for teaching and testing knowledge relating to science, history, geography, the environment, geology, anthropology, zoology, botany, language, mathematics, art, social studies, world cultures, and technology; Board games; Card games; Playing cards; Christmas tree ornaments; Jigsaw puzzles; Remote-controlled toy vehicles; Modeled plastic toy figurines
Goods and ServicesOnline retail store services featuring a wide variety of consumer goods
Goods and ServicesPrinted almanacs; Arts and craft paint kits; Ring binders; Paper folders; Printed books in the field of stories, games and activities for children; Printed magazines in the field of stories, games and activities for children; Printed newsletters in the field of stories, games and activities for children; Printed periodicals in the field of stories, games and activities for children; Paper notebooks; Pencils; Pens; Pen and pencil cases and boxes; Collectible printed trading cards; Globes; Printed calendars
Goods and ServicesBed linen; Bath linen; Dining linens
Indication of Colors claimedThe color(s) yellow and black is/are claimed as a feature of the mark.
Pseudo MarkNATIONAL GEOGRAPHIC KIDS
Description of MarkThe mark consists of a rectangular border design in yellow that appears to the left of the words "NAT GEO Kids" on two lines. The words "NAT GEO" appear in upper case black letters, and the word “Kids” appears in initial case black letters.
Goods and ServicesFruit-based snack food; Nut-based snack foods; Cheese-based snack foods; Meat-based snack foods; Vegetable-based snack foods
Goods and ServicesGrain-based snack foods
Goods and ServicesDrinkware; Dinnerware

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateTuesday, June 9, 2026
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateTuesday, June 9, 2026
Primary Code016
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery.
US Class Codes001, 002, 003, 022, 041
Class Status Code6 - Active
Class Status DateTuesday, June 9, 2026
Primary Code018
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.
US Class Codes002, 013, 023, 029, 030, 033, 040, 050
Class Status Code6 - Active
Class Status DateTuesday, June 9, 2026
Primary Code021
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class024 - Textiles and textile goods, not included in other classes; beds and table covers.
US Class Codes042, 050
Class Status Code6 - Active
Class Status DateTuesday, June 9, 2026
Primary Code024
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateTuesday, June 9, 2026
Primary Code025
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022, 023, 038, 050
Class Status Code6 - Active
Class Status DateTuesday, June 9, 2026
Primary Code028
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateTuesday, June 9, 2026
Primary Code029
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateTuesday, June 9, 2026
Primary Code030
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, June 9, 2026
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateTuesday, June 9, 2026
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameNational Geographic Society
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressWashington, DC 20036
US

Trademark Events


Event DateEvent Description
Tuesday, June 9, 2026NEW APPLICATION ENTERED
Tuesday, June 9, 2026APPLICATION FILING RECEIPT MAILED