| Serial Number | 97361193 |
| Word Mark | MAYBELLINE NEW YORK MAKEUP MAKE CHANGE |
| Filing Date | Wednesday, April 13, 2022 |
| Status | 807 - SU - NON-FINAL ACTION - MAILED |
| Status Date | Tuesday, August 26, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, June 7, 2022 |
| Goods and Services | Providing online non-downloadable publications in the nature of articles, blog posts, interview texts, journals, magazines and books in the field of promoting mental health awareness |
| Description of Mark | The mark consists of the words "MAYBELLINE NEW YORK MAKEUP MAKE CHANGE" arranged vertically in stylized lettering. |
| Pseudo Mark | MAYBELLINE NEW YORK MAKE UP MAKE CHANGE |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Promoting public interest in and awareness of the importance of sustainable development in the field of cosmetics; providing consumer information in the field of socially responsible and environmentally conscious products and services through websites and electronic media; providing consumer information in the field of cosmetics and beauty products regarding the use and application of cosmetics and beauty products that are manufactured with environmentally sustainable practices; providing consumer product information regarding the use and application of cosmetics and beauty products that are manufactured with environmentally sustainable practices; providing consumer information regarding the use and application of cosmetics and beauty products that are manufactured with environmentally sustainable practices; promoting and raising public awareness about anxiety, depression, and mental health; promoting public interest and awareness of crisis intervention programs, crisis counseling, and hotline services in the field of anxiety, depression, and mental health |
| Goods and Services | Providing educational information regarding the use and application of cosmetics and beauty products that are manufactured with environmentally sustainable practices |
| NOT AVAILABLE | "NEW YORK" AND "MAKEUP" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, April 20, 2022 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, December 31, 2021 |
| First Use In Commerce Date | Friday, December 31, 2021 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, April 20, 2022 |
| Primary Code | 041 |
| First Use Anywhere Date | Friday, December 31, 2021 |
| First Use In Commerce Date | Friday, December 31, 2021 |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, April 20, 2022 |
| Primary Code | 044 |
| First Use Anywhere Date | Friday, December 31, 2021 |
| First Use In Commerce Date | Friday, December 31, 2021 |
| Party Name | L'Oreal USA S/D, Inc. |
| Party Type | 21 - New Owner After Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10001 |
| Party Name | L'Oreal USA Creative, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10001 |
| Party Name | L'Oreal USA Creative, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10001 |
| Event Date | Event Description |
| Saturday, April 16, 2022 | NEW APPLICATION ENTERED |
| Tuesday, April 19, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, April 20, 2022 | ASSIGNED TO EXAMINER |
| Wednesday, April 20, 2022 | EXAMINERS AMENDMENT AND/OR PRIORITY ACTION - COMPLETED |
| Wednesday, April 20, 2022 | COMBINED EXAMINER'S AMENDMENT/PRIORITY ACTION AUTOMATIC ENTRY |
| Wednesday, April 20, 2022 | EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED |
| Wednesday, April 20, 2022 | NOTIFICATION OF EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED |
| Tuesday, April 26, 2022 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, May 2, 2022 | ASSIGNED TO LIE |
| Monday, May 2, 2022 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, May 2, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, May 2, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 18, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 7, 2022 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 7, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 2, 2022 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, January 18, 2023 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, January 18, 2023 | SOU EXTENSION 1 FILED |
| Wednesday, January 18, 2023 | SOU EXTENSION 1 GRANTED |
| Friday, January 20, 2023 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, July 24, 2023 | SOU TEAS EXTENSION RECEIVED |
| Monday, July 24, 2023 | SOU EXTENSION 2 FILED |
| Monday, July 24, 2023 | SOU EXTENSION 2 GRANTED |
| Wednesday, July 26, 2023 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Thursday, January 4, 2024 | ASSIGNED TO EXAMINER |
| Thursday, January 11, 2024 | SOU TEAS EXTENSION RECEIVED |
| Thursday, January 11, 2024 | SOU EXTENSION 3 FILED |
| Thursday, January 11, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, January 11, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, January 11, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, January 24, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, January 29, 2024 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, February 8, 2024 | SOU EXTENSION 3 GRANTED |
| Friday, February 9, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, January 6, 2025 | SOU TEAS EXTENSION RECEIVED |
| Thursday, March 20, 2025 | SOU EXTENSION 5 GRANTED |
| Tuesday, April 30, 2024 | SOU EXTENSION 4 GRANTED |
| Tuesday, April 30, 2024 | SOU EXTENSION 4 FILED |
| Tuesday, April 30, 2024 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, May 1, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, January 6, 2025 | SOU EXTENSION 5 FILED |
| Friday, March 21, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, July 15, 2025 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, August 26, 2025 | NON-FINAL ACTION E-MAILED |
| Tuesday, August 26, 2025 | SU - NON-FINAL ACTION - WRITTEN |
| Tuesday, August 26, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Saturday, July 19, 2025 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, July 15, 2025 | USE AMENDMENT FILED |