| Serial Number | 74502811 |
| Word Mark | MAYBE SHE'S BORN WITH IT. MAYBE IT'S MAYBELLINE. |
| Filing Date | Monday, March 21, 1994 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Monday, February 2, 2015 |
| Registration Number | 1936468 |
| Registration Date | Tuesday, November 21, 1995 |
| Mark Drawing | 1 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, August 29, 1995 |
| Goods and Services | cosmetics; namely, mascara, mascara remover, eyeliner, brow liner, eye shadow, cover stick, concealer, foundation, blush, loose powder, pressed powder, lip color, lip liner, lip gloss, and nail color [; and skin care products; ][ namely, eye cream, moisture lotions, and moisture creams ] |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, May 27, 1994 |
| Primary Code | 003 |
| First Use Anywhere Date | Sunday, March 1, 1992 |
| First Use In Commerce Date | Sunday, March 1, 1992 |
| Party Name | L'OREAL USA S/D, INC. |
| Party Type | 45 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10001 |
| Party Name | L'OREAL USA CREATIVE, INC. |
| Party Type | 44 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10001 |
| Party Name | MAYBELLINE INTERMEDIATE CO. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | WILMINGTON, DE 19801 |
| Party Name | MAYBELLINE INTERMEDIATE CO. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | WILMINGTON, DE 19801 |
| Party Name | MAYBELLINE INTERMEDIATE CO. |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 03 - Corporation |
| Address | WILMINGTON, DE 19801 |
| Party Name | INTELLECTUAL PROPERTY HOLDING CO. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Wilmington, DE 19801 |
| Event Date | Event Description |
| Tuesday, November 21, 1995 | REGISTERED-PRINCIPAL REGISTER |
| Friday, August 12, 1994 | ASSIGNED TO EXAMINER |
| Wednesday, August 17, 1994 | NON-FINAL ACTION MAILED |
| Tuesday, February 14, 1995 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, March 31, 1995 | LETTER OF SUSPENSION MAILED |
| Wednesday, May 3, 1995 | EXAMINER'S AMENDMENT MAILED |
| Friday, May 5, 1995 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, July 28, 1995 | NOTICE OF PUBLICATION |
| Tuesday, August 29, 1995 | PUBLISHED FOR OPPOSITION |
| Friday, January 16, 2015 | TEAS SECTION 8 & 9 RECEIVED |
| Monday, February 2, 2015 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Wednesday, January 24, 2001 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Wednesday, April 25, 2001 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Wednesday, October 12, 2005 | TEAS SECTION 8 & 9 RECEIVED |
| Friday, June 9, 2006 | ASSIGNED TO PARALEGAL |
| Friday, June 9, 2006 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Friday, June 9, 2006 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Friday, June 15, 2007 | CASE FILE IN TICRS |
| Saturday, January 31, 2015 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, February 2, 2015 | REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) |
| Tuesday, June 7, 2016 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, June 7, 2016 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, September 16, 2025 | TEAS SECTION 8 & 9 RECEIVED |
| Thursday, November 21, 2024 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Monday, February 2, 2015 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - MAILED |
| Monday, June 6, 2016 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, March 6, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, January 24, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |