MAX Trademark

Trademark Overview


On Saturday, October 24, 1931, a trademark application was filed for MAX with the United States Patent and Trademark Office. The USPTO has given the MAX trademark a serial number of 71320403. The federal status of this trademark filing is EXPIRED as of Monday, December 28, 1992. This trademark is owned by MAX FACTOR & CO. INC.. The MAX trademark is filed in the Cosmetics & Cleaning Products and Pharmaceutical Products categories with the following description:

POWDER FOUNDATION CREAM; MAKEUP FOUNDATION, A FACE CREAM USED AS A POWDER BASE; GREASE PAINTS; LINING COLORS, COLORS TO LINE THE FACE FOR THEATRICAL AND EXPRESSIVE EFFECTS; LIQUID BODY MAKE-UP, FACE POWDERS, COLD CREAMS, LIP STICKS, LIQUID MAKE-UP REMOVER, NOSE PUTTY, MOIST ROUGE, DRY ROUGE, BRILLIANTINE LIQUID AND PASTE; SKIN FRESHENER, A COOLING FACE LOTION; BLACKHEAD CREAM, SHAMPOO, PERFUMES, DEODORANTS, HAIR TONICS, EAU DE COLOGNE, TOILET WATER; BLEACH MASK, A FACE BLEACH CREAM; RESTORATIVE CREAM, A CREAM TO REMOVE CROWSFEET AND LINE WRINKLES; CIRCULATION CREAM, A CREAM TO STIMULATE CIRCULATION ABOUT THE FACE; LIQUEFYING CREAM, A QUICK MELTING FACE CREAM; BODY POWDER, CLEANSING CREAM, LEMON CREAM, SKIN AND TISSUE CREAM; MAKE-UP BLENDER, A LOTION IN COLORS FOR ARMS, NECK, AND SHOULDERS TO MAKE THEIR RESPECTIVE COLOR HARMONIZE WITH COLOR OF THE FACE; HAND LOTION, LIP POMADES; EYE SHADOWS, A COLORED SOFT CREAM TO SHADOW THE EYELIDS; EYEBROW PENCILS; EYELASH MAKE-UP, A MASCARO FORM OF ...

General Information


Serial Number71320403
Word MarkMAX
Filing DateSaturday, October 24, 1931
Status900 - EXPIRED
Status DateMonday, December 28, 1992
Registration Number0292646
Registration DateTuesday, March 22, 1932
Mark Drawing1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesPOWDER FOUNDATION CREAM; MAKEUP FOUNDATION, A FACE CREAM USED AS A POWDER BASE; GREASE PAINTS; LINING COLORS, COLORS TO LINE THE FACE FOR THEATRICAL AND EXPRESSIVE EFFECTS; LIQUID BODY MAKE-UP, FACE POWDERS, COLD CREAMS, LIP STICKS, LIQUID MAKE-UP REMOVER, NOSE PUTTY, MOIST ROUGE, DRY ROUGE, BRILLIANTINE LIQUID AND PASTE; SKIN FRESHENER, A COOLING FACE LOTION; BLACKHEAD CREAM, SHAMPOO, PERFUMES, DEODORANTS, HAIR TONICS, EAU DE COLOGNE, TOILET WATER; BLEACH MASK, A FACE BLEACH CREAM; RESTORATIVE CREAM, A CREAM TO REMOVE CROWSFEET AND LINE WRINKLES; CIRCULATION CREAM, A CREAM TO STIMULATE CIRCULATION ABOUT THE FACE; LIQUEFYING CREAM, A QUICK MELTING FACE CREAM; BODY POWDER, CLEANSING CREAM, LEMON CREAM, SKIN AND TISSUE CREAM; MAKE-UP BLENDER, A LOTION IN COLORS FOR ARMS, NECK, AND SHOULDERS TO MAKE THEIR RESPECTIVE COLOR HARMONIZE WITH COLOR OF THE FACE; HAND LOTION, LIP POMADES; EYE SHADOWS, A COLORED SOFT CREAM TO SHADOW THE EYELIDS; EYEBROW PENCILS; EYELASH MAKE-UP, A MASCARO FORM OF COSMETIC, APPLIED THE SAME AS REGULAR MASCARO: MASCARO, ASTRINGENT; HONEYSUCKLE CREAM, A LOTION WITH ASTRINGENT VALUE, ALSO USED AS A POWDER BASE

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.

005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.
US Class Codes051
Class Status Code9 - Expired
Class Status DateMonday, December 28, 1992
Primary Code051
First Use Anywhere DateSaturday, September 12, 1931
First Use In Commerce DateSaturday, September 12, 1931

Trademark Owner History


Party NameMAX FACTOR & CO. INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressLOS ANGELES, CA

Trademark Events


Event DateEvent Description
Monday, December 28, 1992EXPIRED SEC. 9
Wednesday, March 22, 1972REGISTERED AND RENEWED (SECOND RENEWAL - 20 YRS)