| Serial Number | 75481419 |
| Word Mark | MASON DIRECT |
| Filing Date | Thursday, May 7, 1998 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, June 24, 2011 |
| Registration Number | 2406786 |
| Registration Date | Tuesday, November 21, 2000 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 12, 1999 |
| Disclaimer with Predetermined Text | "DIRECT" |
| Goods and Services | mail order catalog services featuring footwear and clothing |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, June 24, 2011 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, January 1, 1998 |
| First Use In Commerce Date | Thursday, January 1, 1998 |
| Party Name | MASON COMPANIES, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | CHIPPEWA FALLS, WI 54774 |
| Party Name | Mason Shoe Manufacturing Co. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Chippewa Falls, WI 54774 |
| Party Name | Mason Shoe Manufacturing Co. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Chippewa Falls, WI 54774 |
| Party Name | Mason Shoe Manufacturing Co. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Chippewa Falls, WI 54774 |
| Event Date | Event Description |
| Friday, June 24, 2011 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Thursday, August 3, 2006 | CASE FILE IN TICRS |
| Thursday, February 16, 2006 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, February 14, 2006 | ASSIGNED TO PARALEGAL |
| Tuesday, December 27, 2005 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Tuesday, December 27, 2005 | PAPER RECEIVED |
| Tuesday, November 21, 2000 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, September 6, 2000 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, August 23, 2000 | ASSIGNED TO EXAMINER |
| Tuesday, August 22, 2000 | STATEMENT OF USE PROCESSING COMPLETE |
| Monday, June 26, 2000 | USE AMENDMENT FILED |
| Tuesday, January 4, 2000 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, October 12, 1999 | PUBLISHED FOR OPPOSITION |
| Friday, September 10, 1999 | NOTICE OF PUBLICATION |
| Monday, June 21, 1999 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, June 17, 1999 | EXAMINER'S AMENDMENT MAILED |
| Monday, December 21, 1998 | NON-FINAL ACTION MAILED |
| Wednesday, December 9, 1998 | ASSIGNED TO EXAMINER |