MARCH MADNESS Trademark

Trademark Overview


On Friday, January 20, 1995, a trademark application was filed for MARCH MADNESS with the United States Patent and Trademark Office. The USPTO has given the MARCH MADNESS trademark a serial number of 74623924. The federal status of this trademark filing is REGISTERED AND RENEWED as of Saturday, June 20, 2020. This trademark is owned by March Madness, L.L.C.. The MARCH MADNESS trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Paper & Printed Material Products, Houseware & Glass Products, Fabrics & Textile Products, and Clothing & Apparel Products categories with the following description:

[ pre-recorded video cassettes featuring sporting events ]

programs, folders, handbooks, magazines and trading cards related to interscholastic activities

[ cups and mugs ]

[ towels and cloth banners ]

clothing, namely shirts, sweatshirts, [ shorts, ] and hats
march madness

General Information


Serial Number74623924
Word MarkMARCH MADNESS
Filing DateFriday, January 20, 1995
Status800 - REGISTERED AND RENEWED
Status DateSaturday, June 20, 2020
Registration Number2425962
Registration DateTuesday, February 6, 2001
Mark Drawing1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, November 14, 2000

Trademark Statements


Goods and Services[ pre-recorded video cassettes featuring sporting events ]
Goods and Servicesprograms, folders, handbooks, magazines and trading cards related to interscholastic activities
Goods and Services[ cups and mugs ]
Goods and Services[ towels and cloth banners ]
Goods and Servicesclothing, namely shirts, sweatshirts, [ shorts, ] and hats

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateMonday, April 24, 1995
Primary Code009
First Use Anywhere DateThursday, November 30, 1989
First Use In Commerce DateThursday, November 30, 1989

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateMonday, April 24, 1995
Primary Code016
First Use Anywhere DateWednesday, November 30, 1994
First Use In Commerce DateWednesday, November 30, 1994

International Class021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.
US Class Codes002, 013, 023, 029, 030, 033, 040, 050
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateTuesday, September 13, 2011
Primary Code021
First Use Anywhere DateThursday, November 30, 1978
First Use In Commerce DateThursday, November 30, 1978

International Class024 - Textiles and textile goods, not included in other classes; beds and table covers.
US Class Codes042, 050
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateTuesday, September 13, 2011
Primary Code024
First Use Anywhere DateWednesday, November 30, 1994
First Use In Commerce DateWednesday, November 30, 1994

International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateMonday, April 24, 1995
Primary Code025
First Use Anywhere DateTuesday, November 30, 1993
First Use In Commerce DateTuesday, November 30, 1993

Trademark Owner History


Party NameTHE NATIONAL COLLEGIATE ATHLETIC ASSOCIATION
Party Type31 - New Owner After Registration
Legal Entity Type99 - Other
AddressINDIANAPOLIS, IN 46204

Party NameMARCH MADNESS ATHLETIC ASSOCIATION, L.L.C.
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressBLOOMINGTON, IL 61704

Party NameMARCH MADNESS ATHLETIC ASSOCIATION, L.L.C.
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressBLOOMINGTON, IL 61704

Party NameMARCH MADNESS ATHLETIC ASSOCIATION, L.L.C.
Party Type13 - New Owner Before Publication
Legal Entity Type16 - Limited Liability Company
AddressBLOOMINGTON, IL 61704

Party NameILLINOIS HIGH SCHOOL ASSOCIATION
Party Type11 - New Owner Before Publication
Legal Entity Type99 - Other
AddressBLOOMINGTON, IL 61702

Party NameMarch Madness, L.L.C.
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressChicago, IL 60610

Trademark Events


Event DateEvent Description
Saturday, June 20, 2020NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Saturday, June 20, 2020REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Saturday, June 20, 2020REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Saturday, June 20, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, April 6, 2020TEAS SECTION 8 & 9 RECEIVED
Thursday, February 6, 2020COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Thursday, September 27, 2012AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, September 13, 2011NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Tuesday, September 13, 2011REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Tuesday, September 13, 2011REGISTERED - SEC. 9 GRANTED/CHECK RECORD FOR SEC. 8
Tuesday, September 13, 2011REGISTERED - PARTIAL SEC. 8 (10-YR) ACCEPTED
Friday, August 5, 2011REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Thursday, September 8, 2011CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, August 5, 2011TEAS SECTION 8 & 9 RECEIVED
Saturday, March 31, 2007REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, March 30, 2007ASSIGNED TO PARALEGAL
Tuesday, February 6, 2007REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Tuesday, February 6, 2007REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Tuesday, February 6, 2007TEAS SECTION 8 & 15 RECEIVED
Thursday, November 30, 2006CASE FILE IN TICRS
Friday, March 18, 2005ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, March 18, 2005TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, February 6, 2001REGISTERED-PRINCIPAL REGISTER
Tuesday, November 14, 2000PUBLISHED FOR OPPOSITION
Friday, October 13, 2000NOTICE OF PUBLICATION
Tuesday, September 19, 2000APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, November 16, 1999ASSIGNED TO EXAMINER
Monday, December 28, 1998ASSIGNED TO EXAMINER
Monday, March 9, 1998ASSIGNED TO EXAMINER
Friday, March 1, 1996LETTER OF SUSPENSION MAILED
Friday, March 1, 1996ASSIGNED TO EXAMINER
Wednesday, December 27, 1995CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, December 21, 1995CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, June 22, 1995NON-FINAL ACTION MAILED
Tuesday, June 20, 1995ASSIGNED TO EXAMINER
Monday, June 12, 1995ASSIGNED TO EXAMINER
Wednesday, June 7, 1995ASSIGNED TO EXAMINER