| Serial Number | 97135525 |
| Word Mark | MAMÁ LUCHA |
| Filing Date | Saturday, November 20, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 5, 2023 |
| Registration Number | 7153478 |
| Registration Date | Tuesday, September 5, 2023 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 20, 2023 |
| Description of Mark | The mark consists of a depiction of a brown-haired woman dressed in a superhero costume. The costume consists of a green, red, and yellow bodysuit with red and yellow briefs, yellow boots, a yellow cape, and a red, green, and yellow mask. The woman has beige skin, white teeth, brown lips, white eyes with black pupils. The words "MAMÁ LUCHA" are written beneath the drawing in black. |
| Name/Portrait Description and/or Consent Statement | The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual. |
| Indication of Colors claimed | The color(s) green, red, yellow, and brown, beige, white and black is/are claimed as a feature of the mark. |
| Goods and Services | Advertising; Commercial business management; Business administration and office work; The bringing together, for the benefit of others, of fresh, processed, frozen and canned foods, grains and agricultural, horticultural and forest products, plants and natural flowers, beverages and preparations for domestic beverages, drinks and culinary, bakery products, dairy products, hygienic masks, pharmaceutical and veterinary products, household chemical, cleaning solutions, cleaning cloths, stationery writing paper and envelopes, laundry bleach, hardware, carpets, tobacco and articles for smokers, gardening tools, clothing, footwear, textile fabrics for the manufacture of clothing, textile tablecloths, paintings, furniture, agricultural machinery and machine tools, health supplements, toilets, costumes, beauty accessories, DVDs and blank digital recording media, medical and veterinary devices and instruments, food for animals, perfumery, metal bump keys for locksmithing, toys, tools, sports equipment, household appliances, leather and imitation leather, electronic and telephony devices, electronic and telephony accessories, electronic and telephone application lighting material, and jewelry, excluding the transport thereof, enabling customers to conveniently view and purchase those goods by means of retail stores |
| Translation of Words in Mark | The English translation of MAMÁ in the mark is MAMA. "LUCHA" is a nickname for the name "LUZ". |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, November 24, 2021 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | WAL-MART DE MEXICO, S.A.B. DE C.V. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Mexico City 11220 MX |
| Party Name | WAL-MART DE MEXICO, S.A.B. DE C.V. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Mexico City 11220 MX |
| Party Name | WAL-MART DE MEXICO, S.A.B. DE C.V. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Mexico City 11220 MX |
| Event Date | Event Description |
| Tuesday, September 5, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, September 5, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 20, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 20, 2023 | PUBLISHED FOR OPPOSITION |
| Wednesday, May 31, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 16, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 10, 2023 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, May 10, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, May 10, 2023 | TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS |
| Wednesday, May 10, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, May 10, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, May 10, 2023 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, April 4, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, October 6, 2022 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, October 6, 2022 | NON-FINAL ACTION E-MAILED |
| Thursday, October 6, 2022 | NON-FINAL ACTION WRITTEN |
| Thursday, September 1, 2022 | ASSIGNED TO EXAMINER |
| Thursday, November 25, 2021 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, November 24, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, November 24, 2021 | NEW APPLICATION ENTERED |