| Serial Number | 85659545 |
| Word Mark | LUZMA ¡AUTÉNTICO SAZÓN MICHOACANO! |
| Filing Date | Friday, June 22, 2012 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Friday, December 16, 2022 |
| Registration Number | 4295256 |
| Registration Date | Tuesday, February 26, 2013 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, December 11, 2012 |
| Goods and Services | [ Cereal-based snack foods; ] Corn chips; Corn-based snack foods; [ Processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods; ] Taco chips; Tortilla chips; Tortillas; Tostadas [ ; Wheat-based snack foods ] |
| Description of Mark | The mark consists of the term "LUZMA" in red stylized font over a curved rectangle banner of yellow with a band of green at the bottom containing the terms "¡AUTÉNTICO SAZÓN MICHOACANO!" in white stylized font; and having a white border. The colors black, white, purple and peach are used to portray the head of a woman with black hair, peach skin and wearing red lipstick, red hair ribbons and a white blouse outlined in purple. Located behind the woman are stylized yellow rays of light with white highlighting. The color black is intended to indicate background, outlining, shading or transparent areas and is not part of the mark. |
| Name/Portrait Description and/or Consent Statement | The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual. |
| Indication of Colors claimed | The color(s) red, yellow, green, purple, peach, black, and white is/are claimed as a feature of the mark. |
| Translation of Words in Mark | The English translation of "AUTÉNTICO SAZÓN MICHOACANO" in the mark is "Authentic Michoacan Seasoning". The wording "LUZMA" has no meaning in a foreign language. |
| Disclaimer with Predetermined Text | "AUTÉNTICO SAZÓN MICHOACANO" |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, July 2, 2012 |
| Primary Code | 030 |
| First Use Anywhere Date | Sunday, January 1, 2012 |
| First Use In Commerce Date | Sunday, January 1, 2012 |
| Party Name | AFRIMA DE MICHOACAN S. DE R.L. DE C.V. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Morelia, Michoacan 58110 MX |
| Party Name | AFRIMA DE MICHOACAN S. DE R.L. DE C.V. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Morelia, Michoacan 58110 MX |
| Party Name | AFRIMA DE MICHOACAN S. DE R.L. DE C.V. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Morelia, Michoacan 58110 MX |
| Event Date | Event Description |
| Friday, December 16, 2022 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Friday, December 16, 2022 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Friday, December 16, 2022 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Thursday, December 15, 2022 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, June 1, 2022 | TEAS SECTION 8 & 9 RECEIVED |
| Saturday, February 26, 2022 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Friday, February 1, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, May 14, 2018 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Monday, May 14, 2018 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Monday, May 14, 2018 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, May 1, 2018 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, February 26, 2018 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, February 26, 2013 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, December 11, 2012 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 11, 2012 | PUBLISHED FOR OPPOSITION |
| Wednesday, November 21, 2012 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, November 8, 2012 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, November 7, 2012 | ASSIGNED TO LIE |
| Wednesday, October 24, 2012 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, October 16, 2012 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, October 15, 2012 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, October 15, 2012 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, September 26, 2012 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, September 26, 2012 | NON-FINAL ACTION E-MAILED |
| Wednesday, September 26, 2012 | NON-FINAL ACTION WRITTEN |
| Wednesday, September 19, 2012 | ASSIGNED TO EXAMINER |
| Tuesday, July 3, 2012 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Monday, July 2, 2012 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, June 26, 2012 | NEW APPLICATION ENTERED |