LUV Trademark

Trademark Overview

On Wednesday, March 3, 2021, a trademark application was filed for LUV with the United States Patent and Trademark Office. The USPTO has given the LUV trademark a serial number of 90981563. The federal status of this trademark filing is STATEMENT OF USE - TO EXAMINER as of Thursday, October 9, 2025. This trademark is owned by Luv Inc.. The LUV trademark is filed in the Advertising, Business and Retail Services and Insurance & Financial Services categories with the following description:

Customer loyalty reward program payment processing services; providing financial services relating to the transfer of customer loyalty rewards, namely, providing electronic transfer of a virtual currency for use by members of an on-line community via a global computer network; providing electronic transfer of a virtual currency for use by members of an on-line community via a global computer network

Providing incentive award programs for customers through issuance and processing of loyalty points for purchase of a company's goods and services; providing customer loyalty reward programs through issuance, processing, and redemption of loyalty points redeemable for goods or services
luv

General Information

Serial Number90981563
Word MarkLUV
Filing DateWednesday, March 3, 2021
Status748 - STATEMENT OF USE - TO EXAMINER
Status DateThursday, October 9, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, August 20, 2024

Trademark Statements

Pseudo MarkLOVE
Goods and ServicesCustomer loyalty reward program payment processing services; providing financial services relating to the transfer of customer loyalty rewards, namely, providing electronic transfer of a virtual currency for use by members of an on-line community via a global computer network; providing electronic transfer of a virtual currency for use by members of an on-line community via a global computer network
Goods and ServicesProviding incentive award programs for customers through issuance and processing of loyalty points for purchase of a company's goods and services; providing customer loyalty reward programs through issuance, processing, and redemption of loyalty points redeemable for goods or services

Classification Information

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, October 29, 2021
Primary Code035
First Use Anywhere DateWednesday, January 25, 2023
First Use In Commerce DateWednesday, January 25, 2023
International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, October 29, 2021
Primary Code036
First Use Anywhere DateWednesday, January 25, 2023
First Use In Commerce DateWednesday, January 25, 2023

Trademark Owner History

Party NameLuv Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressCoral Gables, FL 33146
Party NameLuv Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressCoral Gables, FL 33146

Trademark Events

Event DateEvent Description
Saturday, March 6, 2021NEW APPLICATION ENTERED
Wednesday, March 17, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, March 17, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, March 17, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, June 2, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, September 8, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, September 8, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, September 8, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, September 24, 2021ASSIGNED TO EXAMINER
Tuesday, September 28, 2021NON-FINAL ACTION WRITTEN
Tuesday, September 28, 2021NON-FINAL ACTION E-MAILED
Tuesday, September 28, 2021NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, October 28, 2021TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, October 28, 2021CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, October 29, 2021TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, November 4, 2021SUSPENSION LETTER WRITTEN
Thursday, November 4, 2021LETTER OF SUSPENSION E-MAILED
Thursday, November 4, 2021NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Monday, November 8, 2021NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Monday, November 8, 2021SUSPENSION LETTER WRITTEN
Monday, November 8, 2021LETTER OF SUSPENSION E-MAILED
Wednesday, June 8, 2022REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Monday, February 6, 2023REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Monday, July 24, 2023TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
Wednesday, August 2, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, August 2, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, August 2, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, August 24, 2023SUSPENSION CHECKED - TO ATTORNEY FOR ACTION
Wednesday, September 6, 2023FINAL REFUSAL WRITTEN
Wednesday, September 6, 2023FINAL REFUSAL E-MAILED
Wednesday, September 6, 2023NOTIFICATION OF FINAL REFUSAL EMAILED
Monday, September 11, 2023TEAS REQUEST FOR RECONSIDERATION RECEIVED
Wednesday, January 31, 2024ASSIGNED TO LIE
Wednesday, January 31, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, January 31, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, January 31, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, February 20, 2024WITHDRAWN FROM PUB - OG REVIEW QUERY
Wednesday, February 21, 2024PREVIOUS ALLOWANCE COUNT WITHDRAWN
Thursday, February 22, 2024NON-FINAL ACTION WRITTEN
Thursday, February 22, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, February 22, 2024NON-FINAL ACTION E-MAILED
Monday, April 1, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, April 1, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, April 1, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, April 1, 2024TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Monday, April 1, 2024TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, April 1, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, April 1, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, April 10, 2024ATTORNEY REVIEW COMPLETED
Wednesday, April 10, 2024SUBSEQUENT FINAL REFUSAL WRITTEN
Wednesday, April 10, 2024SUBSEQUENT FINAL EMAILED
Wednesday, April 10, 2024NOTIFICATION OF SUBSEQUENT FINAL EMAILED
Wednesday, July 10, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, July 10, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, July 10, 2024TEAS REQUEST FOR RECONSIDERATION RECEIVED
Thursday, July 11, 2024EXAMINERS AMENDMENT E-MAILED
Thursday, July 11, 2024EXAMINER'S AMENDMENT ENTERED
Thursday, July 11, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, July 11, 2024NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, July 11, 2024EXAMINERS AMENDMENT -WRITTEN
Wednesday, July 31, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, August 20, 2024PUBLISHED FOR OPPOSITION
Tuesday, August 20, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 15, 2024NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, April 15, 2025DIVISIONAL REQUEST RECEIVED
Tuesday, April 15, 2025USE AMENDMENT FILED
Tuesday, April 15, 2025TEAS STATEMENT OF USE RECEIVED
Tuesday, April 15, 2025TEAS REQUEST TO DIVIDE RECEIVED
Wednesday, September 3, 2025CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, October 8, 2025CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, October 9, 2025STATEMENT OF USE PROCESSING COMPLETE
Thursday, October 9, 2025DIVISIONAL PROCESSING COMPLETE

Related Keywords

loyalty providing services customer processing transfer computer global network community