LULU+ELLA Trademark
Trademark Overview
On Friday, September 12, 2025, a trademark application was filed for LULU+ELLA with the United States Patent and Trademark Office. The USPTO has given the LULU+ELLA trademark a serial number of 99389993. The federal status of this trademark filing is APPROVED FOR PUBLICATION as of Thursday, February 5, 2026. This trademark is owned by HenCel, Inc.. The LULU+ELLA trademark is filed in the Leather Products, Fabrics & Textile Products, Clothing & Apparel Products, and Toys & Sporting Goods Products categories with the following description:
Infant toys; Stuffed and plush toys; Bath toys; Baby multiple activity toys; Baby rattles
Travel bags; Backpacks; Diaper bags; Duffle bags; School bags
Tops as clothing; Bottoms as clothing; Headwear; Socks; Shoes; Infant wearable blankets; Infant and toddler one piece clothing; Pajamas; Rompers; Hats; Pants; Hats for infants, babies, toddlers and children; Wearable blankets in the nature of blankets with sleeves; Mittens; Dresses; Shirts; Headbands; Sneakers
Receiving blankets; Throws; Bed blankets; Quilts; Bed covers; Bath towels
General Information
| Serial Number | 99389993 |
| Word Mark | LULU+ELLA |
| Filing Date | Friday, September 12, 2025 |
| Status | 680 - APPROVED FOR PUBLICATION |
| Status Date | Thursday, February 5, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Pseudo Mark | LULU AND ELLA |
| Goods and Services | Infant toys; Stuffed and plush toys; Bath toys; Baby multiple activity toys; Baby rattles |
| Goods and Services | Travel bags; Backpacks; Diaper bags; Duffle bags; School bags |
| Goods and Services | Tops as clothing; Bottoms as clothing; Headwear; Socks; Shoes; Infant wearable blankets; Infant and toddler one piece clothing; Pajamas; Rompers; Hats; Pants; Hats for infants, babies, toddlers and children; Wearable blankets in the nature of blankets with sleeves; Mittens; Dresses; Shirts; Headbands; Sneakers |
| Goods and Services | Receiving blankets; Throws; Bed blankets; Quilts; Bed covers; Bath towels |
| Pseudo Mark | LULU PLUS ELLA |
Classification Information
| International Class | 018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery. |
| US Class Codes | 001, 002, 003, 022, 041 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 12, 2025 |
| Primary Code | 018 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 024 - Textiles and textile goods, not included in other classes; beds and table covers. |
| US Class Codes | 042, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 12, 2025 |
| Primary Code | 024 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 12, 2025 |
| Primary Code | 025 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. |
| US Class Codes | 022, 023, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 12, 2025 |
| Primary Code | 028 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | HenCel, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Charlotte, NC 28278 |
Trademark Events
| Event Date | Event Description |
| Friday, September 12, 2025 | NEW APPLICATION ENTERED |
| Friday, September 12, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, February 4, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, February 5, 2026 | ASSIGNED TO EXAMINER |
| Thursday, February 5, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
