LOVE'S Trademark

Trademark Overview


On Thursday, November 20, 2025, a trademark application was filed for LOVE'S with the United States Patent and Trademark Office. The USPTO has given the LOVE'S trademark a serial number of 99506986. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Friday, March 27, 2026. This trademark is owned by Dana Heritage Finanz St. Honore Beauty LLC. The LOVE'S trademark is filed in the Cosmetics & Cleaning Products category with the following description:

(Based on Use) Perfume; Fragrances (Based on Intent to Use) Cologne; Body lotions; Body wash; Deodorant for personal use; Bar soap; Bath soaps; Beauty soap; Body powder; Perfumed powder; Perfumed talcum powder; Dusting powder; Talcum powder; Body cream; Body sprays; Non-medicated hair mists; Gift sets primarily comprised of Perfume, Fragrances, Cologne, Body Lotions, Body Wash, Deodorant for Personal Use, Bar soap, Bath soaps, Beauty soap, Body powder, Perfumed powder, Perfumed talcum powder, Dusting powder, Talcum powder, Body Cream, Body spray, Hair mist
love's

General Information


Serial Number99506986
Word MarkLOVE'S
Filing DateThursday, November 20, 2025
Status641 - NON-FINAL ACTION - MAILED
Status DateFriday, March 27, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Description of MarkThe mark consists of an incomplete heart, inside of which is a banner containing the wording "LOVE'S" in cursive font with a heart serving as the apostrophe, and the design of a smaller heart underneath the banner featuring a keyhole at its center. A floral pattern wraps around the outline of the larger heart, and at the top of the larger heart shape are two interlocking key designs with hearts as their handles.
Goods and Services(Based on Use) Perfume; Fragrances (Based on Intent to Use) Cologne; Body lotions; Body wash; Deodorant for personal use; Bar soap; Bath soaps; Beauty soap; Body powder; Perfumed powder; Perfumed talcum powder; Dusting powder; Talcum powder; Body cream; Body sprays; Non-medicated hair mists; Gift sets primarily comprised of Perfume, Fragrances, Cologne, Body Lotions, Body Wash, Deodorant for Personal Use, Bar soap, Bath soaps, Beauty soap, Body powder, Perfumed powder, Perfumed talcum powder, Dusting powder, Talcum powder, Body Cream, Body spray, Hair mist

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateThursday, November 20, 2025
Primary Code003
First Use Anywhere DateFriday, July 31, 2015
First Use In Commerce DateFriday, July 31, 2015

Trademark Owner History


Party NameDana Heritage Finanz St. Honore Beauty LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressEdison, NJ 08837
US

Trademark Events


Event DateEvent Description
Thursday, November 20, 2025NEW APPLICATION ENTERED
Thursday, November 20, 2025APPLICATION FILING RECEIPT MAILED
Monday, March 23, 2026NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, March 23, 2026NOTICE OF DESIGN SEARCH CODE E-MAILED
Thursday, March 26, 2026ASSIGNED TO EXAMINER
Friday, March 27, 2026NON-FINAL ACTION WRITTEN
Friday, March 27, 2026NON-FINAL ACTION E-MAILED
Friday, March 27, 2026NOTIFICATION OF NON-FINAL ACTION E-MAILED