L.O.L. SURPRISE! Trademark

Trademark Overview


On Wednesday, July 31, 2024, a trademark application was filed for L.O.L. SURPRISE! with the United States Patent and Trademark Office. The USPTO has given the L.O.L. SURPRISE! trademark a serial number of 98675957. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, December 9, 2025. This trademark is owned by MGA Entertainment, Inc.. The L.O.L. SURPRISE! trademark is filed in the Toys & Sporting Goods Products category with the following description:

TOYS AND PLAYTHINGS, NAMELY, TOY FIGURES AND PLAYSETS FOR TOY FIGURES AND DOLLS, DOLL ACCESSORIES, AND DOLLS CLOTHING
l.o.l. surprise!

General Information


Serial Number98675957
Word MarkL.O.L. SURPRISE!
Filing DateWednesday, July 31, 2024
Status686 - PUBLISHED FOR OPPOSITION
Status DateTuesday, December 9, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, December 9, 2025

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Pseudo MarkL O L SURPRISE
Description of MarkThe mark consists of the stylized wording "L.O.L. SURPRISE!" with the letters in "L.O.L." appearing with polka dots and the wording "SURPRISE!" appearing in a drop shadow beneath "L.O.L.".
Goods and ServicesTOYS AND PLAYTHINGS, NAMELY, TOY FIGURES AND PLAYSETS FOR TOY FIGURES AND DOLLS, DOLL ACCESSORIES, AND DOLLS CLOTHING

Classification Information


International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022, 023, 038, 050
Class Status Code6 - Active
Class Status DateWednesday, July 31, 2024
Primary Code028
First Use Anywhere DateFriday, September 9, 2016
First Use In Commerce DateWednesday, October 12, 2016

Trademark Owner History


Party NameMGA Entertainment, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressChatsworth, CA 91311

Party NameMGA Entertainment, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressChatsworth, CA 91311

Trademark Events


Event DateEvent Description
Wednesday, July 31, 2024NEW APPLICATION ENTERED
Wednesday, September 4, 2024TEAS REQUEST TO MAKE SPECIAL RECEIVED
Monday, September 16, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, October 1, 2024ASSIGNED TO PETITION STAFF
Tuesday, October 1, 2024REQUEST FOR SPECIAL HANDLING - GRANTED
Tuesday, October 1, 2024ASSIGNED TO EXAMINER
Tuesday, February 11, 2025ASSIGNED TO EXAMINER
Tuesday, February 11, 2025ASSIGNED TO EXAMINER
Wednesday, February 12, 2025NON-FINAL ACTION WRITTEN
Wednesday, February 12, 2025NON-FINAL ACTION E-MAILED
Wednesday, February 12, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, August 14, 2025ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE
Thursday, August 14, 2025ABANDONMENT NOTICE E-MAILED - FAILURE TO RESPOND
Thursday, October 2, 2025TEAS PETITION TO REVIVE RECEIVED
Thursday, October 2, 2025PETITION TO REVIVE-GRANTED
Thursday, October 2, 2025NOTICE OF REVIVAL - E-MAILED
Thursday, October 2, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, October 2, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, October 2, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, November 11, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, December 3, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, December 9, 2025PUBLISHED FOR OPPOSITION
Tuesday, December 9, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED