LIVE WHERE YOU WANT TO PLAY Trademark
Trademark Overview
On Wednesday, October 8, 2025, a trademark application was filed for LIVE WHERE YOU WANT TO PLAY with the United States Patent and Trademark Office. The USPTO has given the LIVE WHERE YOU WANT TO PLAY trademark a serial number of 99433169. The federal status of this trademark filing is REGISTERED as of Tuesday, May 12, 2026. This trademark is owned by Sarasota Convention and Visitors Bureau, Inc.. The LIVE WHERE YOU WANT TO PLAY trademark is filed in the Advertising, Business and Retail Services category with the following description:
Promoting recreation and tourism in the Sarasota County, Florida area; Promoting public awareness of business and lifestyle relocation opportunities; Promoting economic development in the Sarasota County, Florida area
General Information
| Serial Number | 99433169 |
| Word Mark | LIVE WHERE YOU WANT TO PLAY |
| Filing Date | Wednesday, October 8, 2025 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, May 12, 2026 |
| Registration Number | 8252089 |
| Registration Date | Tuesday, May 12, 2026 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 24, 2026 |
Trademark Statements
| Goods and Services | Promoting recreation and tourism in the Sarasota County, Florida area; Promoting public awareness of business and lifestyle relocation opportunities; Promoting economic development in the Sarasota County, Florida area |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, October 8, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Saturday, May 31, 2025 |
| First Use In Commerce Date | Saturday, May 31, 2025 |
Trademark Owner History
| Party Name | Sarasota Convention and Visitors Bureau, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 54 - NOT AVAILABLE |
| Address | Sarasota, FL 34232
US |
| Party Name | Sarasota Convention and Visitors Bureau, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 54 - NOT AVAILABLE |
| Address | Sarasota, FL 34232
US |
| Party Name | Sarasota Convention and Visitors Bureau, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 54 - NOT AVAILABLE |
| Address | Sarasota, FL 34232
US |
Trademark Events
| Event Date | Event Description |
| Wednesday, October 8, 2025 | NEW APPLICATION ENTERED |
| Wednesday, October 8, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, October 8, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, February 26, 2026 | ASSIGNED TO EXAMINER |
| Thursday, February 26, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 18, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 24, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 24, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 12, 2026 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 12, 2026 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
