LIVE THE LOOK. RIDE THE STYLE. Trademark
Trademark Overview
On Friday, October 17, 2025, a trademark application was filed for LIVE THE LOOK. RIDE THE STYLE. with the United States Patent and Trademark Office. The USPTO has given the LIVE THE LOOK. RIDE THE STYLE. trademark a serial number of 99449018. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Thursday, March 12, 2026. This trademark is owned by EquiWare LLC. The LIVE THE LOOK. RIDE THE STYLE. trademark is filed in the Advertising, Business and Retail Services category with the following description:
On-line retail store services featuring clothing
General Information
| Serial Number | 99449018 |
| Word Mark | LIVE THE LOOK. RIDE THE STYLE. |
| Filing Date | Friday, October 17, 2025 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Thursday, March 12, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 31, 2026 |
Trademark Statements
| Goods and Services | On-line retail store services featuring clothing |
| Pseudo Mark | LIVE THE LOOK RIDE THE STYLE |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, October 17, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | EquiWare LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Hackensack, NJ 07601
US |
Trademark Events
| Event Date | Event Description |
| Friday, October 17, 2025 | NEW APPLICATION ENTERED |
| Friday, October 17, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, March 4, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, March 5, 2026 | ASSIGNED TO EXAMINER |
| Monday, March 9, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
