LIVE IN THE DELICIOUS Trademark

Trademark Overview


On Friday, July 28, 2023, a trademark application was filed for LIVE IN THE DELICIOUS with the United States Patent and Trademark Office. The USPTO has given the LIVE IN THE DELICIOUS trademark a serial number of 79386144. The federal status of this trademark filing is REGISTERED as of Tuesday, October 1, 2024. This trademark is owned by VILLA MARIA ESTATE LIMITED. The LIVE IN THE DELICIOUS trademark is filed in the Wines & Spirits, Advertising and Business and Retail Services categories with the following description:

Retail store services featuring wine; wholesale store services featuring wine; retail and wholesale of beverages, namely, retail store services and wholesale store services featuring wine; arranging and conducting incentive award programs to promote the sale of products and services of others; administration of customer loyalty program which provides chances to win overseas trips if customers purchase wine either online or through particular stores; organisation, operation and supervision of sales and promotional incentive schemes, namely, promoting the goods and services of others by means of a loyalty rewards scheme; organisation, operation and management of customer loyalty programmes, namely, customer loyalty services for commercial, promotional, and advertising purposes; mail order services featuring wine; advertising, marketing and promotional services related to wine; information, advice and consultation relating to all the foregoing services; the provision of the foregoing serv...

Wine; alcoholic beverages, except beer
live in the delicious

General Information


Serial Number79386144
Word MarkLIVE IN THE DELICIOUS
Filing DateFriday, July 28, 2023
Status700 - REGISTERED
Status DateTuesday, October 1, 2024
Registration Number7518586
Registration DateTuesday, October 1, 2024
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, July 16, 2024

Trademark Statements


Goods and ServicesRetail store services featuring wine; wholesale store services featuring wine; retail and wholesale of beverages, namely, retail store services and wholesale store services featuring wine; arranging and conducting incentive award programs to promote the sale of products and services of others; administration of customer loyalty program which provides chances to win overseas trips if customers purchase wine either online or through particular stores; organisation, operation and supervision of sales and promotional incentive schemes, namely, promoting the goods and services of others by means of a loyalty rewards scheme; organisation, operation and management of customer loyalty programmes, namely, customer loyalty services for commercial, promotional, and advertising purposes; mail order services featuring wine; advertising, marketing and promotional services related to wine; information, advice and consultation relating to all the foregoing services; the provision of the foregoing services online via a website, the internet or other computer networks and/or accessible by mobile phone and other internet-enabled devices
Goods and ServicesWine; alcoholic beverages, except beer

Classification Information


International Class033 - Alcoholic beverages (except beers).
US Class Codes047, 049
Class Status Code6 - Active
Class Status DateFriday, December 29, 2023
Primary Code033
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, December 29, 2023
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameVILLA MARIA ESTATE LIMITED
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressNZ

Party NameVILLA MARIA ESTATE LIMITED
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressNZ

Party NameVILLA MARIA ESTATE LIMITED
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressNZ

Trademark Events


Event DateEvent Description
Sunday, March 31, 2024NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Wednesday, April 17, 2024NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Thursday, December 28, 2023SN ASSIGNED FOR SECT 66A APPL FROM IB
Friday, December 29, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, January 2, 2024APPLICATION FILING RECEIPT MAILED
Friday, February 2, 2024CHANGE OF NAME/ADDRESS REC'D FROM IB
Saturday, March 30, 2024ASSIGNED TO EXAMINER
Saturday, March 30, 2024NON-FINAL ACTION WRITTEN
Thursday, May 9, 2024REFUSAL PROCESSED BY IB
Wednesday, April 17, 2024REFUSAL PROCESSED BY MPU
Tuesday, May 14, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, May 14, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, May 14, 2024TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, June 11, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, July 16, 2024PUBLISHED FOR OPPOSITION
Wednesday, June 26, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Saturday, June 29, 2024NEW REPRESENTATIVE AT IB RECEIVED
Tuesday, July 16, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, July 16, 2024PUBLISHED FOR OPPOSITION
Tuesday, July 16, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Monday, August 26, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, August 26, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, August 26, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, August 26, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, August 26, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, October 1, 2024REGISTERED-PRINCIPAL REGISTER
Wednesday, January 1, 2025FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB
Thursday, March 13, 2025FINAL DISPOSITION PROCESSED
Thursday, March 13, 2025FINAL DISPOSITION NOTICE SENT TO IB
Friday, April 4, 2025FINAL DECISION TRANSACTION PROCESSED BY IB
Tuesday, May 27, 2025NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB
Friday, June 20, 2025NEW REPRESENTATIVE AT IB RECEIVED
Friday, June 27, 2025NOTIFICATION OF POSSIBLE OPPOSITION - PROCESSED BY IB
Tuesday, May 27, 2025NOTIFICATION OF POSSIBLE OPPOSITION CREATED, TO BE SENT TO IB
Tuesday, October 1, 2024NOTICE OF REGISTRATION CONFIRMATION EMAILED