LIFE'S A GAME. EAT IT UP. Trademark

Trademark Overview

On Friday, February 22, 2013, a trademark application was filed for LIFE'S A GAME. EAT IT UP. with the United States Patent and Trademark Office. The USPTO has given the LIFE'S A GAME. EAT IT UP. trademark a serial number of 85857594. The federal status of this trademark filing is REGISTERED AND RENEWED as of Tuesday, July 8, 2025. This trademark is owned by Frito-Lay North America, Inc.. The LIFE'S A GAME. EAT IT UP. trademark is filed in the Meat & Processed Food Products and Staple Food Products categories with the following description:

Corn-based snack foods

Potato-based snack foods
life's a game. eat it up.

General Information

Serial Number85857594
Word MarkLIFE'S A GAME. EAT IT UP.
Filing DateFriday, February 22, 2013
Status800 - REGISTERED AND RENEWED
Status DateTuesday, July 8, 2025
Registration Number4585359
Registration DateTuesday, August 12, 2014
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, July 2, 2013

Trademark Statements

Goods and ServicesCorn-based snack foods
Goods and ServicesPotato-based snack foods
Pseudo MarkLIFE IS A GAME. EAT IT UP.

Classification Information

International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateFriday, March 1, 2013
Primary Code029
First Use Anywhere DateWednesday, April 30, 2014
First Use In Commerce DateWednesday, April 30, 2014
International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateFriday, March 1, 2013
Primary Code030
First Use Anywhere DateWednesday, April 30, 2014
First Use In Commerce DateWednesday, April 30, 2014

Trademark Owner History

Party NameFrito-Lay North America, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressPlano, TX 75024
Party NameFrito-Lay North America, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressPlano, TX 75024
Party NameFrito-Lay North America, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressPlano, TX 75024

Trademark Events

Event DateEvent Description
Friday, March 1, 2013NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, March 2, 2013NOTICE OF PSEUDO MARK E-MAILED
Wednesday, May 22, 2013ASSIGNED TO EXAMINER
Friday, May 24, 2013APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, February 26, 2013NEW APPLICATION ENTERED
Tuesday, July 2, 2013PUBLISHED FOR OPPOSITION
Tuesday, July 2, 2013OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, August 27, 2013NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, February 18, 2014SOU EXTENSION 1 GRANTED
Thursday, February 20, 2014NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, June 13, 2014USE AMENDMENT FILED
Wednesday, June 12, 2013NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, February 18, 2014SOU TEAS EXTENSION RECEIVED
Tuesday, February 18, 2014SOU EXTENSION 1 FILED
Friday, June 13, 2014TEAS STATEMENT OF USE RECEIVED
Wednesday, July 9, 2014STATEMENT OF USE PROCESSING COMPLETE
Thursday, July 10, 2014ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, August 12, 2014REGISTERED-PRINCIPAL REGISTER
Monday, August 12, 2019COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Monday, May 17, 2021NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Monday, July 7, 2014CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, July 11, 2014NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Friday, February 12, 2021TEAS SECTION 8 RECEIVED
Monday, May 17, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, May 17, 2021REGISTERED - SEC. 8 (6-YR) ACCEPTED
Monday, June 16, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, July 8, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Tuesday, July 8, 2025REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Saturday, August 12, 2023COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, January 10, 2025TEAS SECTION 8 & 9 RECEIVED
Saturday, June 28, 2025POST REGISTRATION ACTION MAILED - SEC. 8 & 9
Monday, June 30, 2025TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Tuesday, July 8, 2025REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED

Related Keywords

game life foods snack based potato corn