| Serial Number | 98236483 |
| Word Mark | LA FLOR MERCADO LA FLOR MERCADO |
| Filing Date | Monday, October 23, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, December 10, 2024 |
| Registration Number | 7594660 |
| Registration Date | Tuesday, December 10, 2024 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 8, 2024 |
| Description of Mark | The mark consists of a cartoon depiction of a standing, smiling brown muscular bull with grey and white horns, white, black, and grey eyes, black eyebrows, white teeth with black detailing, grey fingertips, and a brown nose, brown arms, brown hands, brown ears, brown lips and a brown face. The stylized bull is wearing a brown sombrero with red, white, and green triangular detailing and a black outline. The bull is holding a brown paper bag with black detailing filled with brown bread with black detailing, bacon with red and white detailing, a ham slice with red, white, pink, and black detailing, and a sausage with red, pink and black detailing; with the opposite hand the bull is making a "thumbs up" gesture. The bull is wearing a red t-shirt with black detailing, on the upper center of the t-shirt is the stylized white and green wording "LA FLOR" also featuring black detailing, underneath this is the stylized white wording "MERCADO" which is centered in a red rectangle with rounded edges. Underneath the bull is the stylized green and white wording "LA FLOR" with black detailing, centered underneath this is the stylized white wording featuring black detailing, "MERCADO", centered in a red rectangle with rounded edges and black detailing. The design of the bull is center within and overlaps an unfinished circle, the circle features a black outline, red, black, and green triangular detailing and the background behind the bull is white. |
| Indication of Colors claimed | The color(s) brown, grey, white, black, red, green, and pink is/are claimed as a feature of the mark. |
| Goods and Services | retail store services featuring packaged and prepared foods, meats, baked goods and produce; online retail store services featuring packaged and prepared foods, meats, baked goods and produce |
| NOT AVAILABLE | "MERCADO" |
| Translation of Words in Mark | The English translation of "LA FLOR MERCADO" in the mark is "THE FLOWER MARKET". |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, October 27, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, November 30, 2010 |
| First Use In Commerce Date | Tuesday, November 30, 2010 |
| Party Name | NOT AVAILABLE |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 01 - Individual |
| Address | Bakersfield, CA 93305 |
| Party Name | NOT AVAILABLE |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 01 - Individual |
| Address | Bakersfield, CA 93305 |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Bakersfield, CA 93305 |
| Event Date | Event Description |
| Monday, June 10, 2024 | NON-FINAL ACTION WRITTEN |
| Thursday, October 26, 2023 | NEW APPLICATION ENTERED |
| Friday, October 27, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, October 28, 2023 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, June 6, 2024 | ASSIGNED TO EXAMINER |
| Monday, June 10, 2024 | NON-FINAL ACTION E-MAILED |
| Monday, June 10, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, August 15, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, August 15, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, August 15, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, September 3, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 18, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 8, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 8, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 10, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, December 10, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |